Brand Tone

Enthusiast-focused, Technical, Informative, Accessible, Practical, Modern & Engaging

Brand Values

• •Innovation
• •Quality & Reliability
• •Customer Care & Support
• •Passion for Radio Communication
• •Accessibility/Value

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology and references that resonate with amateur radio operators (e.g., QSO, CW, POTA, SOTA) while remaining accessible to newcomers.
• •Prioritize Clarity and Accuracy: When describing technical products, ensure information is precise, easy to understand, and highlights genuine benefits and specifications.
• •Be Enthusiastic and Passionate: Let the genuine love for radio communication shine through in your wording. Share the excitement of the hobby.
• •Maintain a Supportive and Helpful Stance: Whether in marketing copy or customer interactions, aim to be helpful, encouraging, and solution-oriented.
• •Adapt Tone to the Platform, but Keep Values Consistent: While TikTok content might be more informal and visually driven than a website product page, the underlying values of quality, innovation, and passion for the hobby should remain evident.

Social Perception

Positive for Value, Generally Good Quality, Serviceable & Functional, Some Inconsistencies/Minor Issues, Growing Brand Awareness

Copy Examples

• •Product Ad (Website/Social Media): Unlock the rhythm of the airwaves with PUTIKEEG. Our meticulously crafted CW keys are designed for precision, durability, and the passionate operator in you. Experience the difference quality engineering makes to your QSO. Explore the collection today! #MorseCode #HamRadio #PUTIKEEG
• •TikTok Video Caption (Educational): Mastering Morse one 'dit' and 'dah' at a time! 🎧 Our trainers make learning CW intuitive and fun. What character are you practicing today? Let us know below! 👇 #CWjourney #MorseCodeTrainer #AmateurRadio #PUTIKEEG
• •About Us Snippet (Website): At PUTIKEEG, we're more than just manufacturers; we're fellow radio enthusiasts dedicated to fueling your passion. Founded in 2015, we innovate and build reliable radio gear that stands up to your adventures on the air. Join the PUTIKEEG family.
• •Customer Support Response (Template): Hi [Customer Name], thanks for reaching out. We understand you're experiencing [issue]. We're committed to ensuring your PUTIKEEG gear performs perfectly. Could you provide us with [specific detail]? Let's get you back on the air!
• •New Product Launch (Email/Social Media): Introducing the PUTIKEEG [New Product Name]! Engineered for the discerning ham, it combines [Key Feature 1] with [Key Feature 2] for unparalleled performance. Built with [Material] for lasting reliability. Discover the next evolution in your station. Link in bio! #NewGear #RadioCommunication #PUTIKEEGInnovation