Brand Tone

approachable, helpful, and family-oriented. Proudly traditional yet modern, quality-conscious and attentive to detail. Lighthearted and relatable

Brand Values

• •Tradition & Culture
• •Family & Togetherness
• •Quality & Craftsmanship
• •Customer Focus & Service
• •Inclusivity
• •Joy & Celebration

Best Practices

• •Emphasize Family & Togetherness: Use words like "family," "sedondon," "matching," "together," "moments," and "memories" to reinforce the family-oriented value. Showcase images and stories of families wearing PUTIH RTW.
• •Highlight Quality and Comfort: Consistently mention the quality of materials (e.g., "cooling," "comfortable," "bespoke fit," "crafted with precision"). This reinforces the value of their garments.
• •Be Helpful and Approachable: Maintain a friendly, conversational tone, especially in social media captions and customer interactions. Offer sizing advice proactively and make it easy for customers to ask questions.
• •Celebrate Tradition with a Modern Flair: Acknowledge the cultural significance of Baju Melayu while highlighting modern aspects like the wide color selection and contemporary fits.
• •Use Positive and Joyful Language: Connect the brand with celebrations, happiness, and special occasions. Words like "joy," "celebrate," "handsome," "beautiful," "amazing moment" align with the positive customer experiences shared on their platforms.

Social Perception

Customers generally perceive PUTIH RTW positively, appreciating the quality, comfort, and style of their Baju Melayu. The availability of matching sets for the whole family is a significant draw. They are seen as a go-to brand for Hari Raya attire. The active and helpful engagement on TikTok contributes to a favorable perception, making the brand seem accessible and customer-centric. The inclusion of thoughtful extras like garment bags and wooden hangers also adds to a premium feel. Repeat customers and those willing to travel for their products indicate strong brand loyalty.

Copy Examples

• •Headline: Dress the Whole Family in PUTIH RTW This Raya! ✨ Body: Create unforgettable matching moments. Our Baju Melayu sets for men, boys, and even the littlest ones are crafted with cooling, quality fabric for all-day comfort. Find your perfect "sedondon" style! #PutihRTW #BajuMelayuSedondon #RayaTradition
• •Headline: Feel the PUTIH Difference: Quality You Can Wear. Body: From the precise tailoring to our breathable fabrics, every PUTIH RTW Baju Melayu is made with care. We believe in style that doesn’t compromise on comfort. Experience the perfect fit. #PutihQuality #TailoredComfort #BajuMelayuPremium
• •Headline: Little Ones, Big Style! PUTIH RTW for Babies & Kids. 👶👦 Body: Dressing up your mini-mes is a joy! Our Baju Melayu for babies and kids comes in vibrant colours and soft materials, perfect for their delicate skin and active play. P.S. We help with sizing by weight to ensure the best fit! #PutihKids #BajuMelayuBaby #ComfortForCuties
• •Headline: More Than Just Clothes, It's a PUTIH RTW Experience. 🛍️ Body: Every PUTIH Baju Melayu set comes with our signature garment bag and wooden hanger, because we care about the little details that make you feel special. Visit our Setia Alam showroom or chat with us on WhatsApp for VVIP service! #PutihExperience #CustomerLove #DetailsMatter
• •Headline: Sizes for Every Gentleman: PUTIH RTW Up to 4XL. Body: Elegance knows no size. Our classic Baju Melayu and Teluk Belanga designs are available in a wide range of sizes, including up to 4XL, ensuring every man can celebrate in style and comfort. #PutihForAll #InclusiveSizing #BajuMelayuPlusSize