Brand Tone

personal, inspiring, and welcoming

Brand Values

• •Creativity and Self-Expression
• •Handmade with Love
• •Individuality and Uniqueness
• •Joy in the Little Things
• •Community and Connection

Best Practices

• •Always Use a Personal and Welcoming Voice: Address your audience directly using "you" and "your" (or "Du" and "Dein" in German). Maintain a friendly, approachable tone that makes customers feel like they are talking to a person, not a corporation.
• •Emphasize the "Handmade" Aspect: Consistently use keywords like "handmade," "handcrafted," "with love," and "unique" to reinforce the value of your products. Tell the story behind the creations whenever possible.
• •Inspire Creativity: Frame your copy around the experience and the feeling that your products or workshops provide. Use encouraging and empowering language that invites customers to explore their own creativity.
• •Incorporate Brand Mottos: Weave phrases like "Liebe & Lebe die kleinen Dinge des Lebens" and "Kreativität löst Knoten von der Seele" into your communication to build a strong, consistent brand identity.
• •Focus on Community and Shared Experience: When promoting workshops, highlight the joy of creating together with friends or family. Use language that fosters a sense of connection and belonging.

Social Perception

Based on available information, 'pustebluuume' is perceived positively as a charming and authentic local business. The owner, Maria Toriello, is described as a "very friendly woman with great taste." The brand is seen as a destination for unique, handmade gifts and a provider of enjoyable, creative experiences. The focus on workshops creates a perception of an interactive and community-oriented brand. The limited number of in-depth public reviews suggests that the brand's reputation is primarily built through direct customer experience and its own curated online presence, rather than widespread online discussion.

Copy Examples

• •Unleash your inner artist! ✨ Spend a few hours with us in our cozy Nagold studio and create something beautiful with your own hands. Our dried flower workshop is the perfect creative escape. No experience needed—just bring your smile! Tag a friend you’d love to create with. #pustebluuume #KreativWorkshop #Nagold #DIY
• •Wear a piece of art. Our handcrafted ceramic earrings are more than just jewelry; they're a statement of your unique style. Designed and made with love by Maria, each pair is perfectly imperfect. Add a touch of handmade elegance to your everyday look.
• •Subject: Find joy in the little things... and in our new collection! Hi [Name], we believe beauty is found in the details. Our new collection of hand-painted vases and custom-printed tote bags is here to bring a little extra joy and personality to your life. Each piece is crafted with care, right here in our Nagold atelier. Discover your new favorite today.
• •TikTok Video Concept: A fast-paced, engaging video showing the transformation of raw materials into a finished handmade product (e.g., a piece of jewelry). Text Overlay: "From a simple idea... to your new favorite accessory. ✨ #HandmadeWithLove #Artisan #UniqueJewelry #pustebluuume" Audio: Upbeat, inspiring instrumental music.
• •Your destination for creativity and unique gifts in Nagold. Looking for a gift that’s truly special? Or a fun way to spend an afternoon? At pustebluuume, you’ll find handmade treasures and inspiring workshops for all ages. Visit us on Gerberstrasse 7 and discover the joy of creating.