Brand Tone

aspirational, supportive, and community-oriented

Brand Values

• •Empowerment through Knowledge
• •Customer-Centricity
• •Accessibility
• •Community Building

Best Practices

• •Maintain a Supportive and Encouraging Voice: All communication, from social media captions to customer service emails, should reflect a supportive and encouraging tone. Use words that inspire and motivate, especially when addressing the student community.
• •Leverage the Founder's Persona: Continue to feature Poonam Tavkar in marketing materials. Her personal connection with the audience is a significant asset that builds trust and authenticity.
• •Engage with the Community: Actively respond to comments and questions on social media. Run polls, ask for book recommendations, and create content that encourages interaction to strengthen the sense of community.
• •Showcase a Passion for Books: Beyond just selling, share the love for reading. Post book reviews, author quotes, and interesting facts about literature to engage a broader audience of book lovers.
• •Be Consistent Across All Channels: Ensure that the brand's voice, values, and visual identity are consistent across the website, social media platforms, and the physical store. This creates a cohesive and recognizable brand experience for the customer.

Social Perception

Largely positive, especially among students and competitive exam aspirants; seen as a reliable and valuable resource for academic and competitive books, fostering trust and loyalty due to its specialized inventory and connection with a relatable personality like Poonam Tavkar.

Copy Examples

• •Your dream job is just a few pages away. Fuel your ambition with the right books. Pustak City is here to support you on your journey to success. #PustakCity #ExamPrep #YourSuccessPartner
• •Escape into a new world. Whether you're a fan of thrilling fiction, a seeker of knowledge, or looking for a story to share with your little ones, Pustak City has a book for every reader. Explore our collection online or visit us in Pune! #ReadMore #BookLovers #PustakCity
• •Your friendly neighborhood bookstore in Nanded City, Pune! From the latest bestsellers to essential exam guides, we've got it all. Come say hello and find your next great read. #BookstoreInPune #NandedCity #PustakCity
• •As an educator and a fellow learner, I know the power of the right book at the right time. At Pustak City, we are committed to bringing you the very best resources to help you learn and grow. Thank you for being a part of our community! - Poonam Tavkar #PustakCityFamily #LearnAndGrow
• •Unlock Your Potential. Get 10% off on all competitive exam books. Your journey to success starts here. Use code: SUCCESS10. #PustakCity #Offer #ExamSuccess