Brand Tone

Motivational & Aspirational, Authoritative & Trustworthy, Energetic & Performance-Focused

Brand Values

• •Quality & Efficacy
• •Performance Enhancement
• •Science-Backed Formulation
• •Transparency
• •Health & Wellness

Best Practices

• •Full transparency, maximum results.
• •Provide examples of "do's and don'ts."
• •Avoid passive voice and overly technical jargon where simpler, energizing terms can be used.
• •Customers value honesty, especially in the supplement industry.
• •While the specific message might adapt to the platform, the core personality should remain the same.

Social Perception

Positive for product effectiveness, customers report positive experiences regarding energy, focus, and performance enhancement without negative side effects like jitters.

Copy Examples

• •Push your limits with our scientifically formulated pre-workout!
• •Trusted by athletes, powered by science.
• •Fuel your peak performance with premium ingredients.
• •Experience sustained energy without the jitters.
• •Clean energy and transparency you can trust.