Brand Tone

Earthy, Spiritual, and Authentic. It is also Empathetic and Community-Focused.

Brand Values

• •Sustainability
• •Ethical Production
• •Authenticity and Transparency
• •Quality over Quantity
• •Inclusivity

Best Practices

• •Lead with Values: Always anchor your copy in the brand's core values of sustainability, ethical production, and authenticity. Whether it's a product description or a social media post, find a way to connect back to these principles.
• •Use Spiritual and Natural Language: Incorporate words and phrases that evoke a sense of connection to nature and spirituality. Terms like "flow," "breathe," "earthy," "celestial," "intention," and "conscious" will reinforce the brand's identity.
• •Tell Authentic Stories: Continue to share the brand's journey, including the "why" behind collections and the people involved in making the clothes. Founder stories, behind-the-scenes content, and customer spotlights build trust and authenticity.
• •Foster Community Engagement: Address your audience as a community (e.g., "Purusha People," "fellow light-beings"). Encourage user-generated content, ask for their opinions in polls, and feature them in your marketing to strengthen the sense of belonging.
• •Educate, Don't Just Sell: Use your copy to educate the audience about the benefits of sustainable materials, the importance of ethical production, and the problems with fast fashion. This positions the brand as a thought leader and empowers customers to make conscious choices, reinforcing the idea that a purchase from Purusha People is a vote for a better world.

Social Perception

Purusha People is generally perceived very positively by its target audience. Customers and sustainability-focused publications alike praise the brand for its strong commitment to ethical and eco-friendly practices. They are seen as a trustworthy and authentic brand in the sustainable activewear space. The clothing is often described as comfortable, high-quality, and beautifully designed.The brand's limited-edition drops create a sense of exclusivity and desirability, with many items selling out quickly. This has cultivated a dedicated community of followers who eagerly await new releases. The main criticisms found are related to the price point, which the brand addresses by explaining the higher costs of sustainable and ethical production in the USA, and the delicate nature of some of their printed fabrics.

Copy Examples

• •Breathe in the morning mist. Our new 'First Light' collection is inspired by the quiet moments of dawn. Crafted from our signature, buttery-soft forest fibers, each piece is designed to move with you, from your morning meditation to your evening flow. Made with intention, dyed with the earth's own palette. Explore the collection, link in bio. #PurushaPeople #SustainableYogaWear #SlowFashion
• •Flow freely in our Celestial Leggings. Made from plant-based Tencel that feels like a second skin, these leggings are a hug for your legs. The hand-drawn moon phase print reminds us to honor our own cycles. Ethically sewn in Los Angeles and 100% polyester-free, because what you put on your body matters. #WearYourValues
• •A Love Letter to Mother Earth (and Your Body)At Purusha People, our clothing is more than just fabric. It's a commitment—to our planet, to the people who make our clothes, and to you. That's why we choose sustainable, plant-based materials that are gentle on your skin and the earth. Thank you for being a part of our journey towards a more conscious world. [Shop Our Favorites]
• •Tired of plastic activewear? Make the switch to plant-based yoga clothes that are better for you and the planet. Purusha People offers ethically made, super soft activewear from sustainably sourced trees. Feel the difference of wearing nature. Shop now and get free shipping on your first order. #PlasticFree #EthicalFashion #YogaLife
• •Video: A montage of short clips: hands touching tree bark, the soft texture of Purusha fabric, a person comfortably stretching in the leggings, the plastic-free packaging being opened.On-screen text: 'From forest... to fabric... to you. Polyester-free. Ethically made. Supremely soft.'Caption: 'This is what it feels like to wear your values. ✨ #PurushaPeople #SustainableFashion #PlantBased #MadeInUSA'