Brand Tone

Friendly, Approachable, Trendy, and Caring.

Brand Values

• •Customer Satisfaction & Service
• •Style & Affordability
• •Giving Back & Social Responsibility
• •Inclusivity & Empowerment
• •Community & Connection

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of Pursh Collection's tone (Friendly, Trendy, Approachable, Caring) with examples of do's and don'ts. This ensures anyone writing copy understands the desired voice.
• •Use "We" and "You" Language: Consistently use "we" to refer to Pursh Collection and "you" to address the customer directly. This fosters a personal and approachable connection, aligning with the "friendly" and "caring" aspects of the tone (e.g., "We believe you'll love..." instead of "Customers will love...").
• •Incorporate Brand Values Naturally: Weave in mentions of key values like affordability, trendiness, giving back, and being woman/minority-owned where relevant and authentic. Avoid forcing them into every piece of copy, but ensure they are present in the overall messaging. For instance, "Look good, feel good, *do* good with a bag that gives back."
• •Stay Current with Trends (but remain authentic): Since "trendy" is part of the tone, keep an eye on current fashion and social media language. However, ensure any slang or trendy phrases adopted genuinely fit the brand and won't quickly feel dated or inauthentic. The core friendly and caring voice should always underpin the trendiness.
• •Emphasize Positivity and Solutions: Reflect the "caring" and "aim to make it right" ethos in all communications, especially when addressing potential customer concerns or in service-related copy. Focus on positive language and solutions. For example, instead of "Returns are complicated," use "We offer easy 45-day returns to ensure you're happy with your Pursh!"

Social Perception

Customers generally perceive Pursh Collection positively for its stylish and affordable products, free worldwide shipping, and the rewards program. The charitable donation aspect is also a positive differentiator. They have a decent overall customer rating on review sites. Some customers have noted limited customer service hours and the cost of return shipping falling on the customer.

Copy Examples

• •✨ Weekend vibes incoming! ✨ Meet the 'Serena' crossbody – your new go-to for effortless style. Chic, versatile, and ready for all your adventures. What look would you pair her with? Drop a comment below! 👇 P.S. Every purchase helps support a cause you love! #PurshCollection #NewCollection #TrendyBags #BagLovers #StyleForGood
• •Refresh your style without breaking the bank! 💖 At Pursh Collection, we believe everyone deserves a bag that makes them feel amazing. Discover our curated collection of trendy, affordable bags and enjoy FREE worldwide shipping. Plus, join Pursh Points to earn rewards on every order! Shop now and find your perfect match! [Link] #AffordableLuxury #PurshStyle #FreeShipping #FashionForAll
• •Just For You, #BagLover! 💕 An Exclusive Treat Inside... Hey [Customer Name], we're all about spreading a little love and a lot of style! As a thank you for being part of the Pursh Collection family, here's a special something to help you snag that bag you've been eyeing... Because looking good and doing good should always go hand-in-hand (just like your favorite Pursh bag!).
• •Hello, Autumn Hues! 🍂🍁 Our latest tote collection is here to perfectly complement your cozy season looks. From rich burgundies to earthy browns, find thoughtfully curated, trendy bags that carry everything you need (and a little bit of kindness, thanks to our 5% give-back!). Pin your faves! #PurshCollection #FallFashion #ToteBags #ChicAndTrendy #KindnessInEveryBag
• •Style That Speaks Volumes. Kindness That Makes a Difference. ✨ Shop Pursh Collection for trendy bags you'll love, and join us in giving back with every purchase. Woman & Minority Owned. Free Worldwide Shipping. #PurshLove