Brand Tone

Friendly, Welcoming, Personal, Approachable, Quirky, Unique, Community-Focused, Helpful, and Customer-Oriented

Brand Values

• •Customer Satisfaction
• •Quality and Style
• •Individuality and Uniqueness
• •Community Support
• •Accessibility
• •Adaptability & Resilience

Best Practices

• •Embrace "Quirky" with Warmth: Use playful and descriptive language that highlights the unique aspects of products, but always maintain a friendly, approachable, and inclusive tone. Avoid jargon or overly niche humor that might alienate some customers.
• •Speak Like a Helpful Neighbour: Write as if you're talking to a friend or a familiar face from the local community. Use contractions, welcoming phrases ("lovely to see you," "come on in"), and a generally enthusiastic and positive voice.
• •Highlight the Personal Touch: Regularly mention Michelle (the owner) where appropriate, especially in 'About Us' sections, email signatures from her, or social media posts that give a personal update. This reinforces the small, owner-operated feel.
• •Focus on the Customer's "Pursenality": Frame product benefits around how they help the customer express themselves and their individuality. Connect the products to feelings of joy, confidence, and uniqueness.
• •Be Authentically Local: Continue to weave in references to Swanage and Dorset where relevant (e.g., "Perfect for a stroll along Swanage beach," "Our little slice of Dorset charm"). This strengthens community ties and local appeal. Use hashtags that reflect this.

Social Perception

Pursenalities is perceived as a charming, valued local boutique in Swanage. It’s seen as a go-to for unique gifts and accessories. The brand is Friendly and Trusted, Fashionable and Diverse, and Engaged with Community.

Copy Examples

• •Website Homepage Banner: Find Your Perfect Pursenality! ✨ Dive into our treasure trove of unique bags and accessories in the heart of Swanage. Your next favourite find is waiting!
• •Instagram Post (New Arrival): Spotted: Your new obsession! 😍 This quirky [Product Name] just landed at Pursenalities, and it's ready to add a splash of fun to your day. Swing by our High Street shop or tap to explore online – we love helping you discover something special! #SwanageStyle #UniqueFinds #PursenalitiesUK
• •Facebook Ad (Targeting Locals): Hello Swanage! 👋 Looking for that perfect gift or a little treat for yourself? Michelle and the team at Pursenalities have curated a collection of unique bags, scarves, and more, right here on your High Street. Come say hi – we’re always happy to help you find something you’ll adore! #ShopLocalSwanage #DorsetBoutique #Pursenalities
• •Product Description (for a unique handbag): Why blend in when you were born to stand out? Our [Product Name] isn't just a bag; it's a conversation starter! With its [mention a quirky feature] and [mention another unique detail], it’s the perfect companion for those who love to express their unique style. Ethically sourced and full of charm – that’s the Pursenalities promise!
• •Email Newsletter Snippet (Promoting Personal Shopping): Can't find exactly what you're dreaming of? Let us play matchmaker! Our personal shopping service is all about understanding your unique style and finding that perfect piece. Just drop Michelle a line – we love a good treasure hunt! Let's find your pursenality together.