Brand Tone

Friendly, Welcoming, Helpful, Customer-Focused, and Community-Oriented

Brand Values

• •Customer Satisfaction & Service
• •Uniqueness and Quirkiness
• •Quality and Style
• •Accessibility and Inclusivity
• •Personal Touch
• •Supporting Small & Local

Best Practices

• •Emphasize the 'unique boutique' aspect, highlighting the discovery of items not found in mainstream stores.
• •Showcase Michelle's expertise and personal touch, reinforcing her role as the face of the brand.
• •Highlight the customer-focused approach by referencing quick email response times and personalized shopping services.
• •Promote the community aspect by mentioning local makers and involvement in Swanage events.
• •Use welcoming and friendly language, reflecting the brand's tone of voice.

Social Perception

Pursenalities is perceived as a valued local gem, a source of unique finds, trustworthy, and having a good reputation within the Swanage community and beyond.

Copy Examples

• •"We look forward to welcoming you to the family!" - Example of a friendly and inclusive greeting.
• •"Need help finding the perfect bag? Our Personal Shopping Service is here for you!" - Highlighting customer service.
• •"Supporting local makers and bringing you unique finds from Swanage!" - Emphasizing community connection and uniqueness.
• •"New arrivals just in! Come see what quirky and stylish bags we have in store." - Showcasing product range with a touch of uniqueness.
• •"Michelle's top picks this week! Get a personal recommendation from the owner herself." - Highlighting the personal touch of the brand.""