Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Friendly, Welcoming, Personal, Helpful, and Community-Oriented
Brand Values
- •Uniqueness and Quirkiness
- •Customer-Centric Service
- •Community Focus
- •Personal Touch
- •Appreciation for Craftsmanship
Best Practices
- •Write in the First Person: Use "I" and "we" to maintain the personal, owner-led voice. This makes the communication feel direct and authentic, as if Michelle herself is speaking.
- •Emphasize Community: Regularly mention Swanage, local events, or collaborations with other local businesses. This reinforces the brand's identity as a proud community member.
- •Tell the Story Behind Products: When featuring unique or artisan-made items, share their story. Talk about the designer, the materials, or what made you choose that specific product for the shop.
- •Use Welcoming and Positive Language: Employ words like "lovely," "gorgeous," "charming," "welcome," and "happy to help." Keep the tone upbeat and approachable, avoiding overly formal or corporate jargon.
- •Encourage Interaction: Ask questions in social media captions and respond to comments personally. This builds on the conversational tone and fosters a community around the brand.
Social Perception
A charming, essential, and well-loved local business in Swanage, perceived as a friendly 'treasure trove' for unique items, run by a passionate owner.
Copy Examples
- •That Friday feeling has arrived, and so have these gorgeous new totes! ☀️ We spotted them and instantly thought of a sunny stroll along Swanage beach. Pop by the shop this weekend to say hello and see all the lovely new arrivals. We can't wait to see you!
- •Searching for a gift that's as unique as they are? From quirky purses to stylish men's accessories, we've got a little something for every personality. Come browse our collection at 39 High Street, Swanage. We're always happy to help you find that perfect item!
- •Warning: this bag may cause compliments! With its vibrant pattern and charming details, it’s the perfect companion for adding a splash of fun to any outfit. It's not just a handbag; it's a conversation starter.
- •More than just a handbag shop, Pursenalities is a little hub of happiness on Swanage High Street. I'm Michelle, and since 2012, I've loved nothing more than sourcing unique accessories that I know you'll fall in love with.
- •A quick tour of the lovely new things that landed in the shop today! Which one is your favourite? Let us know in the comments! #shopsmalluk #swanage #boutiqueowner #newarrivals #handbaglover
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