Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:Pursenalities_uk
    Language:en

    Brand Tone

    Friendly, Welcoming, Personal, Helpful, and Community-Oriented

    Brand Values

    • Uniqueness and Quirkiness
    • Customer-Centric Service
    • Community Focus
    • Personal Touch
    • Appreciation for Craftsmanship

    Best Practices

    • Write in the First Person: Use "I" and "we" to maintain the personal, owner-led voice. This makes the communication feel direct and authentic, as if Michelle herself is speaking.
    • Emphasize Community: Regularly mention Swanage, local events, or collaborations with other local businesses. This reinforces the brand's identity as a proud community member.
    • Tell the Story Behind Products: When featuring unique or artisan-made items, share their story. Talk about the designer, the materials, or what made you choose that specific product for the shop.
    • Use Welcoming and Positive Language: Employ words like "lovely," "gorgeous," "charming," "welcome," and "happy to help." Keep the tone upbeat and approachable, avoiding overly formal or corporate jargon.
    • Encourage Interaction: Ask questions in social media captions and respond to comments personally. This builds on the conversational tone and fosters a community around the brand.

    Social Perception

    A charming, essential, and well-loved local business in Swanage, perceived as a friendly 'treasure trove' for unique items, run by a passionate owner.

    Copy Examples

    • That Friday feeling has arrived, and so have these gorgeous new totes! ☀️ We spotted them and instantly thought of a sunny stroll along Swanage beach. Pop by the shop this weekend to say hello and see all the lovely new arrivals. We can't wait to see you!
    • Searching for a gift that's as unique as they are? From quirky purses to stylish men's accessories, we've got a little something for every personality. Come browse our collection at 39 High Street, Swanage. We're always happy to help you find that perfect item!
    • Warning: this bag may cause compliments! With its vibrant pattern and charming details, it’s the perfect companion for adding a splash of fun to any outfit. It's not just a handbag; it's a conversation starter.
    • More than just a handbag shop, Pursenalities is a little hub of happiness on Swanage High Street. I'm Michelle, and since 2012, I've loved nothing more than sourcing unique accessories that I know you'll fall in love with.
    • A quick tour of the lovely new things that landed in the shop today! Which one is your favourite? Let us know in the comments! #shopsmalluk #swanage #boutiqueowner #newarrivals #handbaglover

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