Tono de Marca

Aspirational yet Approachable

Valores de Marca

• •Authenticity and Trust
• •Sustainability and Circular Fashion
• •Timeless Investment and Style
• •Exclusivity

Mejores Prácticas

• •Balance Aspiration with Accessibility: Always pair high-end, elegant language with a welcoming and friendly tone. Use storytelling to talk about a bag's history or iconic status, but use inclusive questions and a direct, clear voice to engage your audience.
• •Lead with Trust and Transparency: Every piece of copy, especially product descriptions, should reinforce authenticity. Mention your expert authentication process, be clear about the condition of the bag, and invite customers to ask questions or visit the showroom.
• •Emphasize 'Investment' and 'Timelessness': Frame purchases not as mere transactions, but as wise investments in timeless style. Use words like "iconic," "heirloom," "investment piece," and "forever bag" to highlight the enduring value of the products.
• •Weave in the Sustainability Narrative: Subtly remind customers of the positive environmental impact of their purchase. Use phrases like "conscious luxury," "circular fashion," and "sustainable choice" to align the brand with modern consumer values.
• •Create a Sense of Scarcity and Exclusivity: Since each item is unique, leverage this in your copy. Use phrases like "The only one available," "A rare find," or "Just in" to create urgency and highlight the exclusive opportunity to own a specific piece.

Percepción Social

PURSE IT is perceived as a reputable and trusted seller of authentic pre-loved luxury goods, known for its high-quality curation and strong community engagement.

Ejemplos de Copy

• •Some things never go out of style. The Chanel Classic Flap isn't just a handbag; it's a piece of fashion history. This pre-loved beauty is waiting to start its next chapter with you. Can you imagine a more iconic addition to your wardrobe? DM us for a private viewing.
• •Timeless Luxury, Sustainably Acquired. Discover our curated collection of authenticated, pre-loved designer handbags and invest in a piece of forever.
• •The Louis Vuitton Speedy 30: an icon of modern travel. Carried by Audrey Hepburn, and now, perhaps, by you. This particular pre-loved piece has been meticulously cared for and authenticated by our experts. Its durable Monogram canvas and timeless silhouette make it the perfect companion for your daily adventures. Embrace its story and make it your own.
• •Just In: A Rare Hermès Birkin & Other Timeless Treasures
• •Find Your Dream Bag for Less. Why pay full price for luxury? At PURSE IT, we believe in smart, sustainable style. Shop our authenticated collection of pre-loved designer handbags from Chanel, Louis Vuitton, and more. The luxury you deserve, with the conscious choice you can feel good about. Explore the collection.