Tono de Marca

Playful, Passionate, and Empowering

Valores de Marca

• •Animal Welfare
• •Community
• •Creativity and Originality
• •Humor and Joy

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the mission. Whether in an ad, a social post, or a product description, reinforcing that each purchase has a purpose is key. Mention the sanctuary goal and shelter donations frequently.
• •Master the "Pun-chline": Keep a running list of cat-related puns ("purr-fect," "meow-velous," "paw-some"). Use them strategically in headlines, captions, and emails to maintain the playful tone, but don't overdo it to the point of feeling forced.
• •Speak the Language of the Fan: Continue using pop-culture references that align with the target audience (e.g., retro movies, music genres, gaming). This creates an "in-the-know" feeling that builds community.
• •Balance Sass with Sincerity: The brand's voice can be witty and sassy, but it must always be balanced with genuine passion for the cause. Use humor to draw people in, then use sincere, emotional language when talking about the animals you help.
• •Turn Customers into Community Heroes: In all communications, frame the customer as a vital part of the mission. Use inclusive language like "Join us," "Together, we can," and "Thanks to you." Feature user-generated content prominently to show real people (and their pets) are the heroes of the Purr Power Co. story.

Percepción Social

Authentic, Trustworthy, Community hub

Ejemplos de Copy

• •Image: A stylish flat-lay of the "Catzilla" t-shirt next to a coffee mug and a cat peeking into the frame. Copy: "Unleash your inner titan. Our 'Catzilla' tee is for those who rule the living room with an iron paw and a mighty meow. 100% combed cotton for maximum comfort while surveying your kingdom. Best part? Every shirt helps a cat in a shelter find their own tiny kingdom to rule. Tap to shop and support the cause!"
• •Video: A short, heartwarming montage of cats in a shelter, followed by customers wearing Purr Power Co. apparel and hugging their own cats. Copy: "This isn't just a t-shirt. It's a statement. It’s a warm bed for a shelter cat. It's a step closer to a forever home. With every design you purchase from Purr Power Co., you become part of our mission to support cat rescues. Look good, feel good, do good. Join the Purr Power movement."
• •Image: A dynamic banner showcasing three new, artistic t-shirt designs. Copy: "Freshly clawed! Our new collection just dropped. Featuring designs inspired by tarot, heavy metal, and 8-bit heroes. Your new favorite shirt is waiting—and so is a cat who needs your help. Shop New Arrivals & Make a Difference."
• •Paws what you're doing! 🐾 Free shipping + a look at our impact.
• •Product: A tote bag that says "I'm silently judging your dog." Description: "Let your accessories do the talking. This tote is sturdy enough to carry your essentials and sassy enough to express your feline superiority. Perfect for trips to the farmers market, the library, or anywhere you might encounter... *lesser* species. Plus, every bag sold helps us prove cats are, in fact, the superior beings by funding their welfare."