Tono de Marca

Helpful, compassionate, solution-oriented, warm, empathetic, knowledgeable, and practical, reinforcing a supportive and caring personality.

Valores de Marca

• •Problem-Solving and Innovation
• •Pet Welfare and Comfort
• •Quality and Craftsmanship
• •Community

Mejores Prácticas

• •Lead with the Problem: Always start by acknowledging the customer's pain point (e.g., "Is your cat a fast eater?" or "Tired of your other pets stealing food?"). This shows empathy and immediately establishes relevance.
• •Use Empathetic and Caring Language: Employ words and phrases that reflect a deep understanding of the pet-owner bond. Terms like "furry companions," "happier, healthier," and "stress-free" align with the brand's compassionate core.
• •Focus on "Thoughtful Design": Emphasize that every product is purpose-built. Explain the why behind each feature—how the shape prevents whisker fatigue or how the barrier is designed to stop the most determined food thief.
• •Incorporate the Founder's Story: Weaving the origin story into copy reinforces authenticity and the brand's problem-solving ethos. It reminds customers that the products were created by someone who faced the same challenges.
• •Build Community Through Copy: Encourage user-generated content and feedback. Use phrases like "Join our community of pet lovers" or feature customer testimonials prominently to build trust and show that the customer is part of a larger group of caring owners.

Percepción Social

Very positive; perceived as a provider of unique, effective, and high-quality solutions for pet owners. Customers view the brand as trustworthy and an expert in its niche, leading to widespread satisfaction.

Ejemplos de Copy

• •Stress-free mealtimes are just a bowl away. Shop our handcrafted solutions for happier, healthier cats.
• •Is your senior cat struggling to eat comfortably? Our adjustable, tilted stand raises the SureFeed® feeder to the perfect height, reducing neck strain and making every meal a pleasure.
• •A solution for your cat's mealtime problems.
• •From one cat lover to another, we know how worrying mealtime can be. That's why we created our line of accessories—to solve problems like whisker fatigue and food theft. See how we can help your furry friend! #PurrposefulPrints #CatHealth #HappyPets
• •It all started with a simple problem: our cats weren't happy. Mealtimes were a struggle. So, we got to work. Purrposeful Prints was born not in a boardroom, but in our home, out of a love for our pets and a desire to make their lives better.