Brand Tone

Friendly and Approachable, Caring and Passionate, Community-Focused (Kiwi-centric), Trustworthy and Authentic, Helpful and Informative, Playful and Lighthearted

Brand Values

• •Pets as Family
• •Animal Welfare
• •Quality
• •Customer Satisfaction
• •Affordability and Convenience
• •Local Support (NZ)
• •Authenticity and Transparency

Best Practices

• •Always Emphasize "Pets as Family": Every piece of copy should reinforce the idea that pets are cherished family members deserving the best.
• •Maintain a Friendly, Approachable, and Slightly Playful Voice: Use conversational language, pet-related puns, and emojis on informal platforms. Avoid overly corporate or stiff language.
• •Highlight "Kiwi" and "Local": Reinforce that they are a New Zealand-owned and operated business catering to Kiwi pet owners.
• •Show, Don't Just Tell, About Quality and Care: Explain *how* they ensure quality (e.g., "in-house laser engraving," "we test every product").
• •Be Genuinely Helpful and Passionate: Share useful pet care tips, celebrate pets, and let the genuine passion for animal welfare come through in communications.

Social Perception

Positive Reputation, Reliable for Pet Tags, Good Customer Service, Fast Shipping, Community-Engaged, Trustworthy Local Business

Copy Examples

• •🐾 Fur-families of NZ, get ready to spoil your beloved companions! 🎉 Introducing our new range of [Product Name] – lovingly selected because we believe your pets deserve the absolute best (just like our own rascals, Pumpkin & Tuna!). Shop local, support Kiwi, and see those tails wag! 👉 [Link] #PetsAreFamily #NZMadeWithLove #PurrMeowWoof
• •Look at this adorable face! 😍 Thanks to [User Handle] for sharing this paw-some moment with their [Pet Type] enjoying their PMW goodies! We're a family-run Kiwi business, and seeing your happy pets truly makes our day. Share your pics with #PMWPets for a chance to be featured! 🇳🇿❤️ #KiwiPets #HappyCustomers #OnlinePetStoreNZ
• •Built for Kiwi adventures! ⛰️ We know your furry explorer needs toys that can keep up. That's why we personally test and approve products like this [Toy Name] – ensuring it’s up to the job of serious playtime. Because at PMW, only the best will do for your four-legged family member. #PetTestedOwnerApproved #DurableDogToysNZ #PurrMeowWoof
• •A treat for your furry best friend (and your wallet!) 할인 🐶🐱 Hey [Customer Name], Because we're passionate about making top-quality pet care affordable for every Kiwi pet parent, we're giving you an exclusive [Discount Percentage]% off on [Product Category] this week! Spoil your cherished companion – they deserve it! Shop now: [Link]
• •(Video showing a tag being engraved and packaged with care) Text Overlay: Each tag, made with love in our Christchurch workshop! ❤️🇳🇿 Voiceover (friendly, upbeat): From our family to yours! We pour a whole lotta love and care into every single order. Because your pet isn't just a pet, they're family. Get your custom tag today at pmw.nz! #NZPets #HandmadeWithCare #SupportLocalNZ #PurrMeowWoof