Brand Tone

Luxurious & Aspirational, Trendy & Fashion-Forward, Playful & Indulgent, Confident & Bold

Brand Values

• •Style & Aesthetics
• •Accessibility to Luxury
• •Quality within its Niche
• •Customer Satisfaction

Best Practices

• •Use Fashion-Forward Language: Incorporate vocabulary from the fashion world, such as "chic," "couture," "runway," "collection," "statement piece," and "on-trend" to reinforce the brand's positioning.
• •Focus on the "Why" not just the "What": Instead of just describing the product, describe the feeling and the lifestyle it represents – one of indulgence, love, and shared style with a beloved pet.
• •Maintain a Confident and Playful Voice: The brand's tone should be self-assured and fun. Acknowledge the indulgent nature of the products with a wink, making customers feel good about spoiling their pets.
• •Leverage User-Generated Content: Encourage customers to share photos of their pets in Purrfect Puppy gear. Re-posting this content with brand-aligned captions can reinforce the sense of community and the aspirational lifestyle.
• •Be Consistent Across All Channels: Ensure that the language used on the website, in email newsletters, on social media captions, and in customer service interactions all reflects the same luxurious, trendy, and playful tone.

Social Perception

Niche & Exclusive, Fashion-Conscious, Positively Received by its Customers

Copy Examples

• •Don't just turn heads, stop traffic. Our new CoCo Sweater brings Parisian chic to the dog park. Because true style is for every member of the family.
• •Walks are the new runway. Unleash your pup's inner fashion icon with our signature leash and collar set. Elegance, redefined.
• •Why should humans have all the fun? 😉 Spoil your best friend with the streetwear they deserve. #PurrfectPuppy
• •Luxury has a new price tag. Treat your pup to the designer-inspired looks you both love, now with 20% off for a limited time.
• •Engineered for comfort, designed for the spotlight. This durable, fashion-forward harness ensures your pup is as stylish as they are secure on every adventure.