Brand Tone

Reassuring & Trustworthy, Caring & Empathetic, Expert & Authoritative, Practical & Solution-Oriented, Subtly Playful

Brand Values

• •Safety & Security
• •Animal Welfare & Enrichment
• •Peace of Mind (for Owners)
• •Effectiveness & Reliability
• •Quality & Durability
• •Customer Support & Expertise

Best Practices

• •Prioritise "Safety" and "Peace of Mind": These are the core emotional drivers for customers. All copy should reinforce how Purrfect Fence delivers these, using words like "secure," "protect," "safe," "reliable," "trust," and "peace of mind."
• •Balance Expertise with Empathy: While highlighting patented technology and expert design, always connect these features back to the owner's love for their cat and desire for their well-being. Show you understand their concerns.
• •Use "Purrfect" Wisely: The brand name itself is a gentle pun. Incorporate it or similar light-hearted, cat-related wordplay sparingly for warmth, but ensure the primary message remains focused on the serious benefits of safety and security.
• •Be Clear and Direct about Solutions: Cat owners are looking for a definitive solution. Clearly explain how the different systems work (e.g., conversion kits, freestanding), who they are for, and the benefits of the unique design features like the spring-loaded arm.
• •Leverage Social Proof: Continuously use testimonials, review scores, and mentions of veterinarian recommendations to build credibility and trust, reinforcing the reassuring and trustworthy aspects of the brand's tone.

Social Perception

Problem Solver, Reliable & High Quality, Investment for Peace of Mind, DIY Focus with Support, Specialist & Knowledgeable, Less Aesthetically Focused (by some)

Copy Examples

• •Headline: Keep Your Curious Cat Safe, Happy, and Home. Body: Worried when your feline friend ventures out? Purrfect Fence UK offers the patented, veterinarian-recommended solution for secure garden roaming. Give them the outdoor joy they crave and yourself the peace of mind you deserve. Explore our systems!
• •Headline: The Escape Artist's Nemesis: Purrfect Fence. Body: Got a Houdini on your hands? Our innovative, spring-loaded cat-proof arms gently prevent even the most determined climbers from escaping. Discover the UK's trusted cat containment solution today.
• •Headline: More Purrs, Less Worry. That's the Purrfect Promise. Body: Enrich your cat's life with safe, stimulating outdoor access. Our durable fencing systems are designed by experts and loved by cats (and their humans!) across the UK. Get your free quote!
• •Headline: Your Garden: Their Safe Adventure Zone. Body: Transform your existing fence or create a new, secure cat paradise. Purrfect Fence UK makes it easy to protect your beloved pet from outdoor dangers while they explore, play, and thrive. DIY or professional installation available.
• •Headline: Invest in Their Safety, Invest in Your Peace of Mind. Body: Don't compromise on your cat's safety. For over 20 years, Purrfect Fence has provided robust, reliable cat containment solutions. Join thousands of happy UK customers who trust us to keep their cats secure.