Brand Tone

Elegant, Personal, Trendy, and Approachable

Brand Values

• •Quality Craftsmanship
• •Personalization & Individuality
• •Beauty & Elegance
• •Customer Satisfaction
• •Meaning & Well-being

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Purpurita Design's tone (Elegant, Personal, Trendy, Approachable) with examples of "do's and don'ts" for writers.
• •Focus on "You" and Your Story: Emphasize how the jewelry connects with the customer's individuality and personal narrative (e.g., "tell *your* story," "reflects *your* style").
• •Blend Elegance with Modern Trends: Use sophisticated language but keep it fresh and relatable, incorporating current styles or social media trends where appropriate (e.g., "viral necklaces").
• •Highlight Quality and Origin: Consistently mention the use of quality materials like sterling silver, stainless steel, and natural stones, as well as the "Made in Spain" aspect, to reinforce value and craftsmanship.
• •Maintain a Positive and Engaging Interaction: Especially on social media, respond to comments and messages in a warm, helpful, and enthusiastic manner, mirroring the positive feedback received.

Social Perception

Positive Customer Experiences, Appreciation for Aesthetics, Giftable, Trendy & Desirable

Copy Examples

• •Instagram Post (New Collection): "Unveil your unique sparkle. ✨ Our new collection blends timeless elegance with contemporary design, crafted just for you. Discover pieces that tell *your* story. #PurpuritaDesign #NewCollection #PersonalizedJewelry #MadeInSpain #ElegantStyle"
• •TikTok Video Ad (Waterproof Jewelry): "Sun, sea, and shine! ☀️ Our viral waterproof necklaces are here to make a splash. Handcrafted elegance that keeps up with your adventures. Get yours at purpuritadesign.com! #PurpuritaDesign #WaterproofJewelry #SummerVibes #HandmadeJewelry #ViralFashion"
• •Product Description (Personalized Letter Necklace): "More than just a necklace, it's a whisper of you. Our delicate Mini Letter Necklace, crafted in [925 sterling silver/18k gold-plated steel], is the perfect personalized touch to elevate your everyday elegance. Gift it or make it uniquely yours."
• •Email Subject Line (Special Offer): "✨ A Little Sparkle Just For You, [Customer Name] | Discover Purpurita Design"
• •Website Banner (Highlighting Craftsmanship): "Elegance, handcrafted in Spain. Explore our unique collection of sterling silver and natural stone jewelry, designed with passion and care."