Brand Tone

nurturing, spiritual, and empowering

Brand Values

• •Holistic Wellness
• •Intention and Mindfulness
• •Handcrafted Quality
• •Inclusivity and Empowerment
• •Spirituality and Metaphysics

Best Practices

• •Lead with Intention, Not the Product: Always start by describing the feeling, benefit, or intention (e.g., "Find your focus," "Cleanse your space"). The product is the tool to achieve that state, not the other way around.
• •Use Sensory and Emotive Language: Employ descriptive words that appeal to the senses and emotions. Use terms like "soothing," "uplifting," "grounding," "fragrant," "gentle glow," and "calm" to help the customer imagine the experience.
• •Maintain a Nurturing Voice: Frame all communication from a place of support and care. Use "you" and "your" to speak directly to the customer's needs (e.g., "Your sacred space," "Nurture your spirit").
• •Educate Gently: Briefly explain the properties of the ingredients (like crystals or essential oils) in a simple, accessible way. This builds value and reinforces the brand's expertise without being overly technical or preachy.
• •Embrace Your Story: Consistently weave in the "handcrafted" and "small business" narrative. Reminding customers that products are "hand-poured with love" or "created with intention" strengthens the authentic connection they have with the brand.

Social Perception

The public and customer perception of Purple Rose Wellness is largely positive. They are perceived as authentic and genuine, with customers praising the quality and craftsmanship of products, particularly for creating a calming atmosphere. There is a strong connection to the brand's mission of self-care and intention-setting, often sharing personal stories of how products are integrated into their wellness routines. The brand resonates as a small, passionate business offering positive, inclusive messaging.

Copy Examples

• •Invite tranquility into your space. Our new 'Serene Spirit' candle is hand-poured with soy wax and infused with calming amethyst crystals to help quiet the mind and soothe the soul. Light it during meditation or whenever you need a moment of peace. ✨ Tap to shop your sacred moment.
• •Your Ritual for Self-Love Begins Here. Discover handcrafted tools designed to nurture your spirit and empower your intentions. Welcome to a space of healing and wellness.
• •Hello [Customer Name], we believe every day holds an opportunity for a new beginning. We've poured that belief into our latest creation: the 'Clarity' aromatherapy roller. Blended with peppermint and clear quartz, it's designed to be your pocket-sized reminder to breathe deep and focus your energy. Find your clarity.
• •Guard your energy and sanctify your home with our 'Sacred Shield' candle. Infused with black tourmaline and a blend of cedarwood and sage, this candle is a powerful tool for clearing negativity and creating a protective barrier around your sacred space. Handcrafted with intention, for your peace of mind.
• •Feeling overwhelmed? It's time to reclaim your calm. At Purple Rose Wellness, we create more than just candles—we create experiences. Our crystal-infused aromatherapy products are designed to help you connect with your inner self. Find the tool that speaks to your spirit. Shop Now.