Brand Tone

Aspirational, empowering, and sophisticated, seeking to instill a sense of royalty and elegance in its customers. The tone is also personal and direct, inviting customers to express their unique style.

Brand Values

• •Empowerment
• •Quality and Craftsmanship
• •Sophistication and Elegance
• •Inclusivity
• •Community and Identity

Best Practices

• •Embrace Royal Language: Consistently use words like "royal," "queen," "reign," "elevate," and "sophistication" to reinforce the brand's aspirational tone.
• •Highlight "Handcrafted": In every relevant product description and social media post, emphasize the "handcrafted" nature of the products to underscore their quality and uniqueness.
• •Focus on Empowerment: Frame product benefits around the idea of empowerment, confidence, and self-expression. Ask engaging questions in social media captions that encourage followers to share how they express their style.
• •Maintain a Warm and Personal Voice: While the tone is sophisticated, it should also be approachable. Use "you" and "your" to speak directly to the customer and make them feel seen.
• •Proudly Share Your Identity: Continue to identify as a "small black-owned business" in bios and relevant content. This fosters a sense of community and attracts customers who want to support businesses with this background.

Social Perception

Due to limited online presence, social perception is primarily shaped by the brand's curated website messaging. The image conveyed is that of a high-quality, artisanal brand offering unique and personalized products. Public reception is difficult to gauge without external reviews or social media engagement.

Copy Examples

• •Your reign of style begins now. Introducing our new collection of handcrafted bracelets, designed to empower your every expression. Which piece speaks to your inner queen? #PurpleQueenExpressions #HandcraftedJewelry #ElevateYourStyle
• •The centerpiece of your story. Our customizable initial necklaces are more than just jewelry; they are a statement of who you are. Handcrafted with precision and designed to be uniquely yours. Wear your power. #PersonalizedJewelry #Royalty
• •An Expression of You, A Gift from Us. Enjoy 15% off your first order.
• •At Purple Queen Expressions, we believe that everyone deserves to feel like royalty. As a small, black-owned business, we pour our heart into every handcrafted piece, creating more than just jewelry—we create symbols of empowerment and sophistication for your unique journey.
• •A video showcasing the detailed process of a piece of jewelry being handcrafted, with text overlays: "From our hands to yours. The making of your next favorite expression. #ArtisanJewelry #BlackOwnedBusiness #MadeWithLove"