Brand Tone

Creative, youthful, and trendy, with a touch of nostalgia (referencing 90s/2000s pop culture and Lo-fi music). Aspirational and imaginative.

Brand Values

• •Originality/Creativity
• •Self-Expression
• •Cultural Connection
• •Independent Spirit

Best Practices

• •Develop a Core Messaging Document: Clearly define the "Purple Place" concept, brand inspirations (Hip-Hop, Lo-fi, 90s/2000s pop culture, street art), and key emotional takeaways for the customer (creativity, self-expression, nostalgia, escape).
• •Use Consistent Language and Imagery: Ensure all copy, from product descriptions to social media posts, reflects the creative, youthful, and slightly nostalgic tone. Visuals should align with these themes.
• •Embrace Storytelling: Share the story of the French founders, the inspiration behind collections, and how the brand aims to help customers find their "purple place".
• •Engage with the Community Authentically: Respond to comments and messages in a way that reinforces the brand's personality. Collaborate with influencers or creators (like Le Stoodio) who genuinely align with the brand's values.
• •Maintain a Distinct Voice Across Platforms: While adapting content for different platforms (e.g., TikTok vs. Instagram vs. website), ensure the core brand voice – creative, aspirational, and culturally connected – remains consistent. If using multiple languages, ensure the translations capture the intended nuance and tone.

Social Perception

An independent fashion label with a focus on streetwear and unique designs.

Copy Examples

• •Find your frequency. Lose yourself in the fabric. This is your Purple Place.
• •Inspired by the beats of the street and the pixels of the past. Wear your universe. #PurplePlaceClothing #StreetwearNostalgia
• •Not just clothes, it's a vibe. Our latest drop is pure Lo-fi dreams and Hip-Hop scenes. What's your Purple Place?
• •From the minds of two creators, for the moments you create. Discover the [Collection Name] collection. #IndependentFashion #PurplePlace
• •Dare to be different. Our knitwear isn't just a piece of clothing, it's an entry to your Purple Place. Limited pieces available.