Tono de Marca

Authentic, accommodating, personal, genuine, customer-focused, appreciative, polite, helpful, warm, sincere, with a touch of magic and uniqueness.

Valores de Marca

• •Quality Craftsmanship
• •Exceptional Customer Service
• •Inclusivity & Problem-Solving

Mejores Prácticas

• •Maintain the Personal Touch: Always use a warm, appreciative, and personal tone. Address customers directly using "you" and "your." When signing off, using the name "Denise" reinforces the small-business, handcrafted feel.
• •Lead with Quality and Craftsmanship: Use descriptive words that convey quality, such as "handcrafted," "hallmarked sterling silver," "hand-chosen gemstones," and "made to last." This builds trust and justifies the value of the products.
• •Emphasize Solutions and Inclusivity: Actively mention the availability of custom or larger sizes in product descriptions and marketing copy. Frame it as a core benefit, showing that you understand and cater to real customer needs.
• •Tell the Story Behind the Piece: Briefly mention the materials (e.g., "ethically sourced Kingman Turquoise," "recycled sterling silver") or the design inspiration ("inspired by the Welsh coastline"). This adds depth and emotional connection to the product.
• •Let Customer Praise Guide You: Incorporate the language customers use in their reviews into your copy. If they repeatedly call the jewelry "beautiful" and "weighty," use those exact words. This creates an authentic echo of positive customer perception.

Percepción Social

Highly trusted, praised, overwhelmingly positive, reliable for gifts, professional, reliable, and incredibly helpful.

Ejemplos de Copy

• •More than just jewelry, it's a piece of you. Introducing our new collection, where timeless sterling silver meets the unique fire of hand-chosen gemstones. Crafted with care, hallmarked for quality. Discover the piece that tells your story.
• •Your perfect fit is our promise. We believe beautiful jewelry should be for everyone, which is why we specialize in custom sizing. If you don't see your size, just ask! We love creating pieces that are uniquely yours.
• •Feel the comforting weight of pure sterling silver on your wrist. Our classic hammered bangle is handcrafted to be worn and loved for a lifetime. Simple, elegant, and durable enough for every day.
• •From a simple silver wire to a cherished piece of jewelry. Every twist, hammer, and polish is done by hand in our Oswestry workshop. This isn't fast fashion; it's a slow, thoughtful craft.
• •Give a gift that lasts forever. Our handmade silver jewelry isn't just an accessory; it's a future heirloom. Beautifully wrapped and ready to make someone's day truly special.