Brand Tone

Friendly, Welcoming, Passionate, Enthusiastic, Instructional, Helpful, Community-Focused, Personal and Heartfelt

Brand Values

• •Creativity and Self-Expression
• •Community
• •Passion for Crafting
• •Quality
• •Personal Connection and Meaning
• •Support for Small Business

Best Practices

• •Embrace "We" and "You": Use inclusive language that makes customers feel like part of a community. Address them directly and warmly.
• •Share the Passion: Let genuine enthusiasm for crafting shine through. Use exclamation points appropriately, and descriptive, positive adjectives.
• •Keep it Personal and Relatable: Refer to the joy of creating, the satisfaction of a finished project, or the meaning behind a handmade gift. Share snippets of the founder's journey or crafting tips in a conversational way.
• •Focus on Inspiration and Support: Position the brand not just as a seller of products, but as a source of ideas, education, and encouragement for crafters of all levels. Highlight the learning aspect through classes and tutorials.
• •Maintain Visual and Verbal Cohesion: Ensure that the friendly, passionate, and community-focused tone is reflected not just in website copy and social media posts, but also in video descriptions, email newsletters, and even in-store signage if applicable. The visual elements (colors, imagery) should also align with this tone. The use of purple and pink in their branding already supports a welcoming and creative feel.

Social Perception

A knowledgeable, friendly, and inspiring resource for paper crafters. The owner's direct involvement in tutorials and live sessions fosters a personal connection. Customers likely see the brand as a dedicated supplier of a wide array of crafting materials and a hub for learning and community. The name "Purple Pinky Promises" itself evokes a sense of trust, charm, and perhaps a touch of whimsy, which aligns with the heartfelt nature of crafting and gift-giving.

Copy Examples

• •Get ready to make some magic! ✨ Our brand new [Stamp Set Name] has just landed at Purple Pinky Promises, and we're already dreaming up all the beautiful cards and projects. Perfect for [mention theme/occasion]. Come grab yours and let your creativity bloom! #PurplePinkyPromises #NewGoodies #PaperCraftingLove
• •Let's get crafty together! ✂️ Join Donna for our [Class Name] workshop on [Date] and learn to create [brief description of project]. It's more than just a class; it's a chance to connect, create, and share our passion. All skill levels welcome! Sign up on our website – link in bio! #CraftCommunity #PurplePinkyPromises #HandmadeTogether
• •Wow! We're so inspired by this stunning [Project Type] created by our amazing customer, [Customer Name]! 😍 Look at those beautiful [mention specific detail, e.g., color blends, die cuts]. Thanks for sharing your talent with the Purple Pinky Promises family! Want to be featured? Tag us in your creations! #ProudCrafters #CommunityLove #MadeWithPPP
• •What's on your craft table this weekend? 🎨 We love seeing what our Purple Pinky Promises community is working on! Share your current project in the comments below – let's inspire each other! #CraftingCommunity #WeekendCrafts #PurplePinkyPromises #ShareYourMakes
• •It all started with a desire to capture memories and share love through handmade creations. That passion is at the heart of every stamp, die, and paper we offer at Purple Pinky Promises. We're here to help you tell your story, one beautiful craft at a time. Thank you for being part of our journey. #CraftFromYourHeart #PurplePinkyPromisesStory #HandmadeIsLove