Brand Tone

Elegant, Heartfelt, Trustworthy, Trendy, Accessible

Brand Values

• •Quality Craftsmanship
• •Legacy & Family
• •Customer Satisfaction
• •Elegance & Timelessness
• •Affordability & Accessibility
• •Ethical Sourcing
• •Individuality & Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of PurpleLuck's tone (Elegant, Heartfelt, Trustworthy, Trendy, Accessible) and provide examples of do's and don'ts for writers.
• •Storytelling is Key: Continue to weave the brand's founding story and the values of family and legacy into product descriptions, social media posts, and "About Us" sections. This personal touch resonates.
• •Emphasize Quality & Materials Consistently: Always mention "925 sterling silver," "hallmarked," "hypoallergenic," "premium packaging," and details about stones used. This reinforces trust and value.
• •Balance Timelessness with Trends: While highlighting classic elegance, showcase how pieces can be styled for modern, everyday wear or special occasions, appealing to a broader audience.
• •Engage Authentically: Respond to customer reviews and social media comments in a warm, appreciative, and personal manner, reinforcing the heartfelt aspect of the brand. Maintain a consistent voice across all customer touchpoints.

Social Perception

Positive Product Reception, Appreciation for Design, Good Gifting Option, Trust in Quality, Online Presence Growing

Copy Examples

• •Adorn Yourself with Stories. Our silver, more than just metal, carries a legacy of love and craftsmanship. Discover pieces that whisper elegance with every glance. #PurpleLuckLegacy #SilverStories
• •From Our Family to Yours: Jewelry Crafted with Passion. Each PurpleLuck piece is a testament to quality and heartfelt dedication, designed to make your moments shine. #CraftedWithCare #TimelessTreasures
• •Find Your Sparkle. Ethically sourced and exquisitely designed, our 925 sterling silver jewelry is made to be cherished. Experience affordable luxury that feels truly special. #PurpleLuckShine #EthicalElegance
• •Beyond the Trend, Beyond Compare. PurpleLuck offers finely crafted silver jewelry that blends contemporary style with enduring grace. Elevate your everyday. #ModernClassics #SilverSophistication
• •A Gift from the Heart, A Treasure for a Lifetime. Celebrate life's precious moments with PurpleLuck. Our commitment to quality ensures your gift will be as enduring as your love. #GiftOfElegance #CherishedMoments