Brand Tone

aspirational, helpful, and customer-focused

Brand Values

• •Quality and Design
• •Affordability
• •Comfort and Functionality
• •Customer Satisfaction
• •Enhancing Outdoor Living

Best Practices

• •Focus on the "Why": Always tie product features back to the customer benefit of creating a better, more enjoyable outdoor lifestyle. Instead of just saying "rust-resistant frame," explain how that means "worry-free enjoyment season after season."
• •Use Inspiring Yet Attainable Language: Employ words that evoke aspiration (e.g., "oasis," "escape," "dream") but keep the overall message grounded and relatable, emphasizing ease and affordability.
• •Maintain a Helpful and Supportive Voice: Offer tips, guidance (like in blog posts or assembly information), and solutions. Frame copy around helping customers achieve their outdoor living goals.
• •Showcase Real Customer Experiences (Ethically): Incorporate user-generated content and testimonials (with permission) to build trust and show how the products fit into real lives, reinforcing the "for many people" aspect of their mission.
• •Ensure Visual and Textual Harmony: The aspirational and quality-focused tone in the copy should be consistently reflected in the high-quality imagery and videos used across all platforms. The visuals should tell the same story as the words.

Social Perception

Customers generally perceive Purple Leaf as a provider of stylish and sturdy outdoor furniture that enhances their outdoor living areas. They are often seen as offering good value for the quality. The visual appeal of the products is frequently praised.

Copy Examples

• •Transform your backyard into your favorite escape. With Purple Leaf, creating your dream outdoor oasis is easier than you think. Explore durable, stylish furniture designed for real life, outdoors.
• •Don't just imagine your perfect patio, build it. Our gazebos offer elegant shelter and a stunning focal point for seasons of enjoyment. Quality craftsmanship, designed for your comfort.
• •Sunny days and starry nights deserve the perfect setting. Discover Purple Leaf outdoor lounges – where premium comfort meets lasting design, all at a price that lets you relax even more.
• •Your outdoor space is an extension of your home. Let us help you make it beautiful, functional, and ready for every memory. Shop Purple Leaf for quality you can see and feel.
• •From family barbecues to quiet morning coffees, Purple Leaf is here to elevate your outdoor moments. Find inspiring designs and durable pieces to help you live your best life, outside.