Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Educational, Community-Oriented, Playful

Brand Values

• •Creativity and Inspiration
• •Quality Products
• •Customer Enablement and Education
• •Community Spirit and Generosity
• •Personal Connection

Best Practices

• •Embrace the "KATZ" Personality: Continue using playful, cat-themed language ("meow," "purr-fect," "KATZ Krew," "lend a paw") where appropriate, especially in social media and informal communications. It differentiates the brand and makes it memorable.
• •Prioritize a Friendly, Conversational Voice: Write as if you're talking to a friend who shares a passion for quilting. Use contractions, ask questions, and keep the language accessible and encouraging, just like in the YouTube videos.
• •Be Genuinely Enthusiastic: Let the passion for quilting shine through. Use exclamation points judiciously, share excitement about new products or techniques, and celebrate the joy of creating.
• •Focus on Being Helpful and Educational: Frame content around providing value – tips, tricks, solutions to common quilting problems, and clear instructions. This reinforces the brand as a knowledgeable and supportive resource.
• •Maintain Visual Consistency: Continue using bright, clear, and inspiring images and videos that reflect the vibrant nature of the products offered, especially the Tula Pink aesthetic if that remains a core focus. Ensure the "face" of the brand (Tracy/Stace) continues to appear in videos to maintain that personal connection.

Social Perception

Purple KATZ Quilting is generally perceived as a supportive, knowledgeable, and community-focused quilt shop. Customers appreciate the wide selection of modern fabrics, particularly Tula Pink, the helpful video tutorials, and the engaging personality of the owner/staff. They are seen as contributors to the quilting community, both locally through initiatives like the pandemic response and more broadly through online content and event participation. The brand is associated with vibrancy, creativity, and a passion for quilting.

Copy Examples

• •Unleash your inner sparkle! ✨ The latest Tula Pink collection has just pounced into Purple KATZ Quilting! Dive into a world of vibrant color and whimsical designs. Perfect for that quilt you've been dreaming of. Shop the 'MEOW-gical' new arrivals now on our website! #PurpleKATZQuilting #TulaPink #NewCollection #QuiltFabric #SewCreative
• •Stuck on your latest project? Let the KATZ lend a paw! 🐾 Our new YouTube tutorial breaks down the [Specific Technique/Project, e.g., 'Foundation Paper Piecing for the Charlotte's Web Quilt'] step-by-step. Friendly, fun, and packed with tips! Watch now and get those seams purr-fectly aligned! [Link] #QuiltingTutorial #SewWithTheKATZ #DIYQuilt #HelpfulKATZ
• •Get ready to sew and socialize! Our next 'KATZ Krew' Sew-Along starts [Date]! We'll be creating the stunning [Pattern Name] quilt together, sharing tips, and cheering each other on. All skill levels welcome! Sign up via the link in our bio and let's make something beautiful! Don't forget to grab your kit from our shop! 😉 #PKQSewAlong #QuiltingCommunity #SewTogether #PurpleKATZCrew #QuiltLove
• •Need a 'SEWcation'? 😻 Join Purple KATZ Quilting for our upcoming [Event Name, e.g., 'Winter Quilt Retreat']! Escape for a weekend of uninterrupted sewing, learning new tricks from Tracy, and connecting with fellow passionate quilters. Spots are limited – book your creative getaway today! Learn more: [Link] #QuiltingRetreat #PurpleKATZEvents #SewingFriends #CreativeEscape #RimbeyQuilts
• •MEOW! 🐾 Welcome to Purple KATZ Quilting – your cozy online corner for vibrant fabrics, inspiring kits, and all the purr-ks of a friendly quilting community. Let's create something amazing together!