Brand Tone

Whimsical, Passionate, and Authentic

Brand Values

• •Celebration of Mythology and Nature
• •Artistic Craftsmanship and Quality
• •Connection and Storytelling
• •Authenticity
• •Bringing Magic into the Everyday

Best Practices

• •Lead with Story: Never just describe a product; introduce the story, myth, or inspiration behind it first. This reinforces the brand's core value of storytelling and connection.
• •Use 'I' and 'My': Maintain the personal, authentic connection by writing from the artist’s perspective. This makes communication feel like a direct conversation with the creator.
• •Embrace Magical Language: Consistently use a lexicon of whimsy and enchantment. Words like magic, celestial, myth, folklore, wander, dream, ancient, sacred, whisper, and enchantment should be woven naturally into the copy.
• •Highlight Quality and Craft: When discussing the physical products, always connect them back to the value of craftsmanship. Use descriptive words like archival, durable, high-quality, crafted with intention, vibrant ink, and fine-art paper to convey the tangible value.
• •Engage with Passion: Whether in an email, a social media caption, or a reply to a comment, the underlying tone should always be one of genuine passion for the art and its subject matter. This authentic excitement is contagious and builds a loyal community.

Social Perception

Purple Ibis is perceived by its audience as a high-quality, niche art brand run by a talented and authentic artist. Customers view the brand as a source of beautiful, unique, and meaningful art. They value the personal touch and the narrative behind each piece. The products are not just decorations but are seen as 'pieces of magic.' The brand has a limited but strong footprint. Those who discover it are typically drawn in by the specific aesthetic (fantasy, mythology, detailed illustrations). There is no evidence of broad mainstream recognition, which reinforces its character as a specialized, artist-driven brand. The perception is that of a legitimate and respected creator in the online art community.

Copy Examples

• •From the celestial tapestry to your sacred space ✨. Introducing the new Virgo Goddess print, a tribute to the grounded magic within us all. Each line is drawn with intention, weaving ancient stories of harvest and wisdom. I loved getting lost in the details of her crown of wheat and the steady gaze in her eyes. Bring this piece of magic home and let her story adorn your walls. Available now in the shop. Link in bio.
• •Carry a touch of enchantment with you. This durable, weatherproof vinyl sticker features the elusive Moon Squirrel, a creature from folklore said to carry whispers of the forest on its tail. Perfect for adorning your journal, laptop, or water bottle, it’s a small reminder that there is magic hidden all around us.
• •Hello, fellow dreamers! The studio has been filled with the scent of ink and paper this week as I’ve been preparing a fresh batch of prints. There’s nothing quite like seeing a new illustration come to life. To share the magic, I’m offering a 15% discount on the entire ‘Bestiary’ collection this weekend. It’s the perfect time to invite a griffin or a kelpie into your home. Thank you for being a part of this journey.
• •Does your imagination wander to lands of myth and legend? At Purple Ibis, we create more than just art; we create portals to other worlds. Inspired by folklore and the magic of nature, each piece is crafted to bring wonder into your home. Discover our collection of archival prints and find the story that speaks to you.
• •Join me in the studio as I bring this ancient Forest God to life, from the first pencil sketch to the final ink detail. This piece was inspired by a walk through the woods and a deep dive into old Celtic tales. I’ll share the folklore that guided my pen and the techniques I used to capture the textures of bark and moss. All materials used are listed below! If you felt a connection with this piece, you can find prints and stickers in my shop: [Link to store]