Brand Tone

warm, artisanal, and community-focused

Brand Values

• •Quality and Craftsmanship
• •Community and Friendship
• •Legacy and Remembrance
• •Inclusivity through Plant-Based Offerings
• •Simplicity and High-Quality Ingredients

Best Practices

• •Lead with the Story: Consistently weave the brand's origin story of friendship and the legacy of "Hank" into your content. This personal touch resonates with customers and sets you apart.
• •Emphasize "Handcrafted" and "Artisanal": Use descriptive language that highlights the care and skill that goes into each product. Words like "handcrafted," "artisanal," "small-batch," and "locally-sourced" reinforce your commitment to quality.
• •Maintain a Warm and Friendly Voice: Whether it's an Instagram caption or a response to a customer review, the tone should always be approachable, friendly, and community-oriented.
• •Showcase the "Surprise" of Plant-Based: Frame your plant-based aspect as a delightful feature that leads to incredible taste and quality, making it inclusive for all, not just vegans.
• •Visual Consistency: Ensure your photography style on social media reflects the artisanal and high-quality nature of your products. Clean, bright, and appealing images of your baked goods will reinforce the brand's values.

Social Perception

Purple Horseshoe Baking Company is perceived as a beloved local gem in the Oakville community. Customers highly praise the quality and taste of products, especially almond croissants and doughnuts. Staff are friendly and welcoming, creating a positive experience. The plant-based nature of products is a pleasant surprise, appealing to all. They are recognized as a top-tier bakery with excellent ratings.

Copy Examples

• •Fall in love with autumn, one bite at a time. 🍂 Our new Roasted Apple Cinnamon doughnut is handcrafted with locally sourced apples and a sprinkle of warmth. It's plant-based perfection, inspired by the season. #ArtisanalBaking #FallFlavors
• •Meet Hank. Our 10-year-old sourdough starter and the heart of our bakery. Every loaf tells a story of friendship, legacy, and the simple joy of handcrafted bread. Taste the tradition. #HanksOriginal #SourdoughStory
• •Deliciously deceptive. Our pastries are so rich and flaky, you'd never guess they're 100% plant-based. We're all about incredible flavor, made with high-quality ingredients for everyone to enjoy. #PlantBasedGoodness #NotJustForVegans
• •From our friendly faces at the counter to the skilled hands in the kitchen, we're a small team with a big passion for baking. We believe baking brings people together, and we love being a part of your day. #CommunityBakery #MeetTheBakers
• •Born from late nights, good food, and even better friends. The Purple Horseshoe Baking Company is our dream come to life, and we’re so happy to share our handcrafted, artisanal treats with you. #FriendshipAndFood #LocalBakery