Brand Tone

Enthusiastic & Celebratory

Brand Values

• •Passion
• •Quality & Authenticity
• •Artistry
• •Community

Best Practices

• •Speak from a Fan's Perspective
• •Highlight the Artistry and Detail
• •Create a Sense of Urgency and Exclusivity
• •Foster Community in Your Language
• •Maintain a Consistent Voice Across All Channels

Social Perception

A specialized, expert retailer for serious collectors, viewed as a reliable source for authentic, high-quality figures.

Copy Examples

• •Unleash a Super Saiyan in Your Collection. Capture the raw power of Goku's most iconic transformation. Every detail of this meticulously crafted statue, from the crackling energy to his defiant gaze, brings the legend to life. This isn't just a figure; it's a moment of power, frozen in time. Secure your piece of Saiyan history.
• •Set Sail for Greatness! The King of the Pirates has arrived. Monkey D. Luffy, in all his glory, ready to join your crew. The detail on his straw hat and the determination in his eyes are captured perfectly. Swipe to see the artistry up close! #OnePiece #Luffy #AnimeFigure #Mugiwara
• •A New Challenger Has Appeared, [Customer Name]! Your collection is about to face its ultimate rival. We've just added a new, limited-edition statue from the world of *Naruto Shippuden* that we thought you’d love. As a member of the PURIZUMU family, get first dibs before it's announced to the public. Witness the power of the Sharingan.
• •PRE-ORDERS ARE LIVE! The highly-anticipated V from Cyberpunk: Edgerunners is now available. This is your chance to own a piece of Night City. Limited quantities available—don't flatline on this one! #Cyberpunk #Edgerunners #AnimeStatue #Collectibles
• •Legendary Heroes. Masterful Artistry. We celebrate the icons you love with collectibles crafted for the ultimate fan. Find the centerpiece of your collection today.