Brand Tone

Informative & Educational, Honest & Transparent, Supportive & Encouraging, Down-to-earth & Relatable, Passionate & Committed

Brand Values

• •Natural Nutrition & Real Food
• •Health & Wellbeing
• •Simplicity & Convenience
• •Quality & Integrity
• •Sustainability & Environmental Responsibility
• •Honesty & Transparency
• •Customer-Centricity

Best Practices

• •Prioritize Honesty and Transparency: Always be upfront about ingredients and what customers can expect. Avoid over-promising or using misleading 'health halos.' If your product has a unique texture or less sweetness than mainstream alternatives, explain why (e.g., 'We don't add artificial sweeteners because...')
• •Educate, Don't Just Sell: Focus on informing your audience about the benefits of whole foods and natural nutrition. Explain the 'why' behind your ingredient choices and processes. Use blog posts, social media, and website copy to share knowledge.
• •Use Clear, Relatable Language: Avoid overly technical jargon. Speak to your audience in a straightforward, down-to-earth manner that resonates with their everyday health challenges and aspirations.
• •Show, Don't Just Tell, Your Values: Instead of just saying you're 'natural,' detail your ingredients and sourcing practices. If sustainability is a value, talk about your recyclable packaging or efforts to reduce food miles.
• •Be Consistent Across All Channels: Ensure that the tone of voice used on your website, social media, email marketing, and customer service interactions is aligned. This builds trust and reinforces your brand identity. Regularly review content to ensure it reflects the established tone.

Social Perception

Trusted & High Quality, Effective, Natural & Healthy Alternative, Good Taste (for a natural product), Convenient for Healthy Lifestyles, Supportive of British Business, A Brand That Listens

Copy Examples

• •Headline: Ditch the fads. Embrace real food. Fuel your day the Purition way. Body: Tired of confusing labels and artificial aftertastes? At Purition, we believe in the power of simple, whole ingredients. Nuts, seeds, and real fruit – that's it. Nourish your body, feel the difference.
• •Headline: Your health goals, simplified. No-nonsense nutrition, ready in seconds. Body: We get it, life’s busy. That’s why we created Purition. Real food nutrition without the prep. Just honest ingredients, blended for a healthier you. Start your journey to better, one delicious shake at a time.
• •Headline: Taste the difference real makes. (And feel it too). Body: Forget sugary, artificial shakes. Purition is packed with natural goodness from whole foods, keeping you fuller for longer and naturally energised. It's not just a shake, it's a commitment to your wellbeing.
• •Headline: From our kitchen to yours: Small batches, big on natural goodness. Body: We craft Purition with care in Shropshire, using only the best British and European-grown ingredients. No shortcuts, no compromises, just pure, whole food nutrition designed to help you thrive.
• •Headline: Ready for a change? Discover how real food can transform your health. Body: If you're looking for a sustainable way to manage your weight, boost your energy, and simply feel better, Purition is here to help. Made with honesty and integrity, because your health deserves nothing less.