Brand Tone

Nurturing & Caring, Authentic & Transparent, Positive & Uplifting, Informative & Trustworthy

Brand Values

• •Purity & Naturalness
• •Effectiveness & Quality
• •Well-being & Self-care
• •Ethical Practices
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., Nurturing, Authentic, Uplifting), corresponding tones (e.g., Gentle, Honest, Optimistic), and specific words/phrases to use and avoid.
• •Prioritize "Pure" and "Natural": Consistently weave in language that highlights the natural, chemical-free, and plant-based aspects of the products.
• •Focus on Benefits and Feelings: Describe not just what the products *do*, but how they make the customer *feel* (e.g., "soothed," "rejuvenated," "confident").
• •Incorporate Customer Language: Use phrases and sentiments from positive customer testimonials into marketing copy to ensure relatability and social proof.
• •This reinforces the authentic and trustworthy aspects of the brand.

Social Perception

Trusted Source for Natural Products, Gentle and Safe, Focus on Sensory Experience, Problem Solver

Copy Examples

• •Our [Scent Name] Body Wash, rich with [Key Ingredient 1] and [Key Ingredient 2], gently cleanses without stripping moisture, leaving your skin feeling soft, refreshed, and purely happy.
• •Experience the gentle touch of nature.
• •Discover the Puriosity feeling for yourself!
• •Beauty by nature
• •calming, soothing, gentle cleanser