Tono de Marca

Aspirational, natural, and dedicated to wellness, using evocative and benefit-driven language. It is encouraging, supportive, and conveys premium quality and expertise.

Valores de Marca

• •Purity and Quality
• •French Identity and Craftsmanship
• •Wellness and Health
• •Sustainability
• •Customer Satisfaction

Mejores Prácticas

• •Lead with "Wellness" and "Purity": Always frame the product's benefits around health, well-being, and natural purity. Use words like "balance," "vitality," "serenity," "detox," and "organic" to reinforce this core message.
• •Emphasize the "French Touch": Consistently mention the brand's French identity. Phrases like "crafted in France," "French art de vivre," and "French brand" add a layer of sophistication and quality assurance that can be a key differentiator.
• •Use Sensory and Evocative Language: Describe the teas in a way that appeals to the senses. Instead of just "tastes good," use phrases like "intense and natural taste," "delicate aromas," and "creamy, umami flavor." This creates a more premium and desirable image.
• •Be Aspirational but Accessible: While the tone is high-end, the language should remain clear, inviting, and encouraging. Position the products as an achievable luxury asimple step anyone can take to improve their well-being.
• •Maintain a Supportive and Confident Voice: Especially for goal-oriented products (like slimming teas), adopt a supportive tone ("your ally"). For the brand overall, project confidence in quality and customer satisfaction, reinforcing promises of excellence and service.

Percepción Social

Mixed, with strong positive feedback on product taste and quality, but significant negative feedback regarding logistical issues (shipping delays/non-delivery). Brand credibility is also impacted by recent website creation, low popularity, and lack of social media presence.

Ejemplos de Copy

• •Headline: Rediscover Your Balance. Body: Your daily ritual of wellness begins here. Our organic teas and infusions are crafted in France to bring you a moment of pure serenity and natural vitality. Sip, breathe, and blossom. #PureThe #Wellness #OrganicTea
• •Headline: The Art of French Tea. Purely for You. Body: Experience the richness of high-end, organic teas, passionately blended in France. Each cup is a promise of exceptional flavor and pure ingredients. Discover our collection. [Shop Now]
• •Subject: Your ally for a natural detox is here. Body: Feeling the need to reset? Our PureFit blend, with green tea, maté, and beneficial plants, is designed to help burn fat and eliminate toxins. Embrace a lighter, more energetic you. Start your PureThé journey today.
• •Headline: A Moment of Ceremony. A Lifetime of Benefits. Body: Sourced from the finest plantations in Uji, Japan, our Ceremonial Grade Matcha is 100% organic and pure. Its vibrant emerald hue and creamy, umami flavor provide sustained energy and focus, making it a healthy alternative to coffee. Elevate your daily ritual.
• •Headline: Still Thinking About It? Body: An experience of pure taste and wellness awaits. With fast, secure shipping and a customer service team ready to help, your perfect cup of tea is just a click away. Give yourself the gift of PureThé.