Brand Tone

Joyful & Passionate, Conscious & Responsible, Design-Led & Innovative, Approachable & Inclusive, Professional & Quality-Focused

Brand Values

• •Joy
• •Quality & Durability
• •Sustainability & Responsibility
• •Design & Innovation
• •People & Community
• •Transparency & Ethics
• •Collaboration

Best Practices

• •Embrace "Joy" and "Purpose": Consistently weave in language that reflects happiness, delight, and the positive impact of using their products (e.g., "spark joy," "celebrate moments," "crafted with passion"). Also, connect this joy to their purpose-driven approach (e.g., "joyfully sustainable," "designed with purpose").
• •Highlight Quality through Detail and Durability: Instead of just saying "high quality," describe the craftsmanship, the materials, or the design details that contribute to it. Emphasize that products are "made to be enjoyed for years to come" or "stand the test of time," supporting the "Buy Less, Buy Better" philosophy.
• •Communicate Sustainability Authentically: Go beyond just mentioning "eco-friendly." Talk about specific actions: B Corp status, sustainable materials used (e.g., FSC certified wood, recycled card packaging), ethical sourcing, partnerships with organizations like the Eden Project, and innovations like Digital Product Passports. Be transparent and avoid greenwashing.
• •Maintain an Approachable yet Design-Forward Voice: While showcasing innovative and beautiful designs, ensure the language remains inviting and relatable. The products are for real life, not just display. Use clear, engaging language that highlights the aesthetic appeal without being overly technical or exclusive.
• •Showcase Collaboration and People-Centricity: Regularly mention collaborations with designers and brands, and subtly weave in the "family business" and "people make Pure" ethos. This adds a human touch and reinforces the community and collaborative values of the brand.

Social Perception

High Quality & Stylish, Sustainable & Ethical Leader, Reliable & Customer-Focused, Innovative, Purpose-Driven

Copy Examples

• •Headline: "More Than Just a Plate. It's a Piece of Joy." Body: "At Pure Table Top, we believe every meal is an occasion. Our consciously crafted dinnerware isn't made to be hidden away – it's designed for laughter-filled Tuesdays, cozy Sunday brunches, and every beautiful, ordinary moment in between. Discover quality that lasts, and designs that spark delight. #PureJoyOnYourTable"
• •Headline: "Designed for Your Life. Responsibly Made for Our Planet." Body: "Style that speaks to you, sustainability that speaks for itself. As a B Corp, we pour our passion into every ceramic curve and glass glint, ensuring your Pure Table Top pieces are as kind to the earth as they are beautiful on your table. Explore our latest innovations in sustainable homeware. #SustainableStyle #BCorp"
• •Headline: "Crafted with Care, Built to Share." Body: "From our designers' hands to your home, every Pure Table Top product is a testament to quality craftsmanship. We partner with the best artisans and leading brands to bring you tableware that’s not only stunning but durable enough to be part of your family’s story for years to come. #QualityTableware #MadeToLast"
• •Headline: "Elevate Your Everyday. Effortlessly." Body: "Who says luxury is only for special occasions? Pure Table Top brings innovative design and exceptional quality to your daily rituals. Make every coffee break, every shared meal a little more special. Because life’s too short for 'saving the good stuff'. #EverydayLuxury #PureTableTop"
• •Headline: "The Heart of Your Home, Styled with Pure Intent." Body: "We’re on a mission: to bring joy to tables and integrity to homewares. Our collections, like the new PurerHome x Eden Project range, feature Digital Product Passports, offering full transparency into their journey. Choose pieces that reflect your values and beautify your world. #PurerHome #EthicalLiving #TablewareThatTellsAStory"