Brand Tone

Empowering, educational, friendly & approachable, fun & playful, community-focused.

Brand Values

• •Sexual Health & Wellness
• •Empowerment
• •Education
• •Community & Connection
• •Fun & Pleasure
• •Quality Products

Best Practices

• •Maintain a consistent tone across all platforms (website, social media, email marketing).
• •Use inclusive language that respects diverse identities and experiences.
• •Focus on the benefits of the products and services, highlighting how they contribute to sexual health and wellness.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Regularly update content with fresh, relevant information about sexual health, wellness, and product offerings.

Social Perception

Primarily positive among Lucy Lee's direct community, emphasizing support, product knowledge, and community. Broader perception includes positive views on empowerment and education, alongside some concerns regarding financial aspects from former consultants/customers of the broader Pure Romance company.

Copy Examples

• •"Unlock your inner goddess with our luxurious bath and body collection. Indulge in self-care and embrace your sensuality!"
• •"Ready to spice things up? Explore our curated selection of intimacy enhancers and discover new levels of pleasure."
• •"Join our supportive community of women and share your experiences, ask questions, and learn from each other."
• •"Empowering you to feel confident, connected, and in control of your sexuality. Shop our collection today!"
• •"Education is key! Learn about sexual health, wellness, and the power of intimacy with our expert resources."