Brand Tone

Aspirational & Elite, Results-Driven & Intense, Expert & Authoritative, Motivational & Empowering, Supportive Community (emerging)

Brand Values

• •Excellence & High Performance
• •Results-Oriented
• •Expertise & Science-Backed Methods
• •Discipline & Dedication
• •Transformation (Physical & Mental)
• •Strength

Best Practices

• •Maintain an aspirational and elite tone by referencing high-profile endorsements and media features.
• •Emphasize results-driven language focusing on transformations and science-backed methods.
• •Highlight the expertise and authority of trainers and the Olympic training experience.
• •Incorporate motivational and empowering language, encouraging clients to push their limits.
• •Foster a sense of supportive community, highlighting group classes and a positive environment.

Social Perception

Highly Reputable (especially in London/Dubai), Effective but Premium, Motivational & Inspiring, Potential for Inflexibility (Dubai branch example)

Copy Examples

• •"Transform your body with our science-backed methods and unleash your inner beast."
• •"Experience the Olympic training difference with our team of highly qualified specialists."
• •"Achieve significant results and elevate your fitness to the highest standards."
• •"When you're physically strong and capable, you're mentally strong and capable. Join the positive ROAR community."
• •"As seen in Men's Health and Vogue, Roar Fitness delivers visible and significant body transformations."