Brand Tone

Nurturing and Sincere

Brand Values

• •Authenticity
• •Purity and Safety
• •Efficacy
• •Empowerment through Education
• •Tribute and Love

Best Practices

• •Always Lead with "Why": Continuously weave the founder's story and the brand's mission into your copy. Remind your audience that the brand was born from a desire to heal and nurture.
• •Use Empathetic Language: Frame your copy around the customer's needs and feelings. Use words like "gentle," "nurturing," "kindness," and "self-love" to build an emotional connection.
• •Be Transparent and Educational: When discussing products, clearly explain the key ingredients and their benefits in simple terms. This builds trust and reinforces your value of empowerment.
• •Incorporate the "Love" Element: Subtly and sincerely include the concept of love and care in your messaging, as it is the core of your brand's origin. The phrase "and lots of Love" in an ingredient list is a powerful example to emulate.
• •Maintain a Consistent Visual Identity: Ensure that your photography and design elements match your tone clean, bright, natural, and warm to create a cohesive and trustworthy brand experience.

Social Perception

The public perceives AGNES - Pure & Regal as an authentic, high-quality African skincare brand. It is seen as trustworthy due to its founder-led narrative and its commitment to clean ingredients. Customers appear to value the effectiveness of the products and the brand's local Kenyan identity. The perception is that of a heartfelt business that genuinely cares about its customers' skin health.

Copy Examples

• •Your skin deserves kindness. Introducing our new Unyevu Burst serum, crafted with hyaluronic acid and calming botanicals to deeply hydrate and soothe. It's more than skincare; it's a daily ritual of self-love, inspired by a legacy of care. Tap to give your skin the gift of a healthy glow. #AgnesPureAndRegal #HealthySkinGlows
• •AGNES - Pure & Regal was born from a sister's love and a personal quest for gentle, effective skincare. We believe in the power of pure ingredients to restore and nurture your skin. Every bottle is a promise of our commitment to you: safe, clean, and made with a whole lot of love.
• •Ready for a fresh start? Our Laini 1% BHA + 8% AHA Exfoliating Treatment gently lifts away dullness to reveal a smoother, more radiant you. Formulated for effectiveness and safety, it's the simple step to achieving the clear skin you love. See the glow for yourself.
• •Welcome to the AGNES family! We're so honored to be a part of your skincare journey. We started this brand to share the healing power of thoughtful skincare, and we can't wait for you to feel the difference. Your path to a healthy glow starts now.
• •The delicate skin around your eyes tells your story. Our Renewing Eye Cream, with nourishing probiotics and retinol, helps that story be one of brightness and health. Gently apply to feel the loving care and see the revitalized results.