Brand Tone

Passionate, knowledgeable, and supportive. The communication is direct, energetic, and focused on performance and quality, speaking the language of athletes and sports enthusiasts.

Brand Values

• •Expertise & Passion
• •Quality
• •Community & Support
• •Service
• •Activity & Health

Best Practices

• •Speak as an Expert and a Fan: Always communicate with passion and knowledge. Use terminology that resonates with the target sports communities (e.g., "zorro," "blade," "grip").
• •Focus on Performance and Benefits: Instead of just listing product features, explain how they benefit the athlete's performance. For example, instead of "lightweight shoes," write "fly past the defense with shoes that won't weigh you down."
• •Use High-Energy, Action-Oriented Language: Employ strong verbs and an active voice to create a sense of movement and excitement. Words like "dominate," "conquer," "unleash," and "elevate" align well with the brand.
• •Showcase Community Involvement: Regularly feature partner clubs, sponsored athletes, and local sports events. This reinforces the brand's value of community support and builds social proof.
• •Maintain a Consistent Visual Identity: Ensure that all images and videos are high-quality, dynamic, and feature the sports the brand caters to. The visual content should always reflect the energy and passion of the brand's tone.

Social Perception

Credible and specialized supplier within the Norwegian floorball and handball communities, seen as a reliable partner contributing positively to local sports development through official partnerships with national sports bodies. Perceived among individual consumers by the quality of brands carried and active online presence.

Copy Examples

• •Don't let the terrain decide your pace. With the new collection from [Brand Name], you get the grip and cushioning you need to conquer any path. Ready to set new records? See the selection on our website! #Running #NewGear #PurePlay
• •The season is calling. Are you ready? From sticks that sharpen your shots to shoes that own the court, PUREPLAY has everything you need to dominate. Gear up for victory.
• •Hi [Club Name], at PUREPLAY, we know that the right equipment makes a difference. Let us help your team get the competitive edge this season. We offer tailored club agreements and expert guidance on everything from jerseys to floorball sticks. Let's talk about how we can support your ambitions.
• •What's most important for you in an indoor shoe? [Poll Option 1: Grip] [Poll Option 2: Cushioning]. Whatever your choice, we have a shoe that fits your play style. Swipe up to explore!
• •Weekend Warrior Sale! Get 20% off all [Product Category] this weekend only. It's time to upgrade your gear and your game. Shop now via the link in our bio. #Sale #SportsGear #PurePlay