Brand Tone

Authentic & Transparent, Passionate & Enthusiastic, Supportive & Encouraging, Natural & Clean, Community-Oriented, Professional & Trustworthy

Brand Values

• •Health & Wellbeing
• •Performance
• •Natural Ingredients
• •Transparency
• •Quality & Integrity
• •Innovation
• •Customer-Centricity
• •Passion for Sport

Best Practices

• •Always Prioritize Authenticity: Share genuine stories, use real language, and be transparent about your products and processes. Let the founders' passion shine through.
• •Focus on "Clean" and "Natural": Consistently use terms like "real fruit," "natural ingredients," "no artificial additives," "clean energy," and "gentle on the stomach" to reinforce core product benefits.
• •Maintain an Encouraging and Supportive Voice: Frame your messaging around helping athletes achieve their best, overcome challenges, and enjoy their sport.
• •Engage with Your Community: Actively respond to comments and reviews, share user-generated content, and foster a sense of belonging. Use inclusive language.
• •Be Enthusiastic and Passionate: Let your love for sport and healthy living be evident in your communication. Use vibrant language and visuals that convey energy and vitality.

Social Perception

Purendure is perceived positively by its customers and the broader community. They are seen as a trustworthy and high-quality brand offering a much-needed natural alternative to traditional, often artificial, energy gels. Customers appreciate the taste, the gentleness on the stomach, and the clean ingredients. The resealable packaging is a noted practical benefit. The founders' story and their passion resonate with users, adding to the brand's authenticity. There's a strong sense of community around the brand, fostered by their engagement and presence at sporting events.

Copy Examples

• •Headline: Real Fruit. Real Power. Real Endurance. Body: Tired of artificial gels and upset stomachs? Purendure delivers clean, natural energy from real fruit, so you can push your limits without the nonsense. Fuel your next adventure the pure way. #Purendure #RealEnergy
• •Headline: What Fuels You? We Choose Fruit. Body: At Purendure, we believe your body deserves the best. That's why our energy gels are packed with 100% natural ingredients – just delicious fruit for sustained power and easy digestion. Taste the difference, feel the performance. #CleanFuel #AthleteApproved
• •Headline: No Nasties, Just Nature's Best. Body: Say goodbye to synthetic ingredients and hello to Purendure. Our gels are crafted with a few simple, natural ingredients, providing the balanced energy boost you need without the crashes. Gentle on your gut, powerful for your performance. #GutFriendly #NaturalPerformance
• •Headline: Join the Purendure Movement: Fuelled by Passion, Powered by Nature. Body: We're more than just energy gels; we're a community of athletes who believe in clean living and peak performance. Share your #Purendure moments and inspire others to embrace natural fuel! #SportsNutrition #EnduranceSports
• •Headline: The Founders' Promise: Clean Energy That Works. Body: "We created Purendure because we couldn't find natural, tasty energy gels that actually worked. Our promise to you is simple: effective, real-fruit fuel that supports your body and your goals." - Laura & Hayley, Founders of Purendure. #FounderStory #PassionForSport