Brand Tone

adventurous, reliable, and enthusiastic

Brand Values

• •quality
• •resilience
• •love for the outdoors
• •preparedness

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality, tone, and style. Share this with everyone who writes for the brand.
• •Know Your Audience: Understand their aspirations, challenges, and language. Your copy should resonate with their "why."
• •Focus on "You" not "We": Frame your copy around the customer's needs, benefits, and experiences.
• •Tell a Story: Storytelling can make the brand more relatable and memorable, reinforcing its values and tone.
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistent on your website, product descriptions, emails, social media, ads, and customer service interactions.

Social Perception

Impossible to determine without current data. If it were an active outdoor retailer, perception would depend on product quality, customer service, and price.

Copy Examples

• •Headline (Website Banner): Pure MTN: Conquer Your Wild.
• •Product Description (Backpack): Engineered for the toughest trails and lightest ascents. Our PureMTN PeakPro backpack offers unparalleled durability and comfort, so you can focus on the journey ahead, not what's on your back.
• •Email Subject Line (Seasonal Sale): Adventure Awaits! Save up to 30% on Pure MTN Essentials.
• •Social Media Post (Image of a mountain vista): The mountains are calling. Are you ready? #PureMTN #AdventureGear #ExploreMore
• •About Us Snippet: Born from a passion for the raw beauty of the mountains, Pure MTN is dedicated to providing adventurers with gear that’s as resilient and inspiring as the peaks themselves. We believe in quality that endures and experiences that transform.