Brand Tone

Approachable and Friendly, Trendy and Youthful, Educational and Empowering, Passionate and Authentic, Playful and Engaging

Brand Values

• •Quality and Curation
• •Individuality and Self-Care
• •Community
• •Inspiration and Positivity
• •Holistic Lifestyle
• •Accessibility (Implied)
• •Sustainability and Natural Ingredients (for certain brands)

Best Practices

• •Embrace "Your Safe Place" Mentality: Consistently use warm, inviting, and inclusive language. Position Pure Market as a supportive friend and a welcoming community hub, not just a store.
• •Stay Trendy and Conversational: Use contemporary language, relevant emojis (appropriately), and a friendly, approachable tone as if talking to a peer. Keep an eye on current K-beauty and lifestyle trends to inform content.
• •Empower and Inspire: Weave messages of self-love, individuality, and confidence into the copy. Highlight how products contribute to well-being and personal expression (e.g., "Ona sija" - "She glows/shines").
• •Be Authentic and Passionate: Let the genuine enthusiasm for the products and the brand's mission shine through. Share founder insights or team favorites to build a personal connection.
• •Educate Playfully: When providing information about products or routines, do it in an engaging and easy-to-understand way. Avoid overly technical jargon unless explained simply. Think "infotainment."

Social Perception

Trusted Beauty Destination, Influential and Aspirational, Community-Focused, Modern and In-the-Know, Authentic and Relatable

Copy Examples

• •Instagram Post (New K-Beauty Product Launch): Seoul-glow delivered! ✨ Your new K-Beauty obsession has just landed at Pure Market. Get ready to pamper your skin with [Product Name] by [Brand Name] – it’s like a hug in a bottle for that happy, healthy glow. Swipe to see the magic, then tap the link in bio to make it yours! 😉 #PureMarketGlowUp #KBeautyFinds #YourSkinWillThankYou
• •Facebook Ad (Promoting Home Decor): Home isn't just a place, it's a feeling. 🥰 Create your own 'safe place' with our new collection of dreamy home goodies. From cozy mugs that get your mornings right ☕ to chic decor that sparks joy – find your happy at Pure Market. Shop now: [Link] #PureHomeVibes #LifestyleLoves #MyHappyPlace
• •TikTok Video Script Idea (Short, engaging): (Upbeat trending audio. Quick cuts showing different products – skincare, a cute mug, a stylish cap) Text overlay 1: "Your daily dose of Pure..." Text overlay 2: "...for beauty ✨" Text overlay 3: "...for home 🏡" Text overlay 4: "...for YOU! 💖" Caption: "We're your safe place for all things lovely! 😉 Come say hi at Kralja Petra 69 or shop online! #PureMarket #BelgradeBeauty #SelfCareEveryday #KBeauty #Lifestyle"
• •Website Banner (Homepage): Welcome to Pure Market! Your happy place for discovering amazing beauty, chic fashion, and unique home treasures. Let's find something you'll love. [Shop New Arrivals]
• •Email Newsletter Snippet (Highlighting a Blog Post): Hey Gorgeous! 👋 Ever wondered [Intriguing Question from Blog Post, e.g., 'how to really make that serum work its magic?']. Our latest blog post spills all the secrets! Kristina shares her top tips for [Blog Post Topic] so you can glow from the inside out. ✨ Read it here: [Link] P.S. You shine, girl! #PureMarketTips #BeautyInsider #OnaSija