Brand Tone

Nurturing & Caring, Natural & Pure, Trustworthy & Transparent, Accessible & Inclusive, Reassuring & Problem-Solving, Sensory & Experiential

Brand Values

• •Purity: Delivering the "purest, cleanest, natural and 100% pure essential oil products."
• •Natural Wellness: Promoting health and well-being through natural aromatherapy.
• •Effectiveness: Formulating products based on research and testing to show visible results.
• •Quality & Craftsmanship: Admiring and selling products for their quality, uniqueness, and the happiness they bring.
• •Ethical Practices: Being animal cruelty-free and Halal certified.
• •Accessibility: Offering products at reasonable and affordable prices.
• •Customer Well-being: Aiming to improve the health of body, hair, skin, mind, and spirit.

Best Practices

• •Prioritize "Pure" and "Natural": Ensure these keywords and their synonyms (e.g., "clean," "chemical-free," "gentle") are consistently woven into product descriptions, social media posts, and all marketing communications.
• •Emphasize Sensory Benefits: Use descriptive language that appeals to the senses, highlighting the aroma, feel, and the calming or uplifting experience of using aromatherapy products. Talk about the "back to nature feeling."
• •Maintain a Nurturing and Supportive Voice: Frame product benefits around care, wellness, and gentle solutions for common skin and hair concerns. Connect with the idea of growth and motherhood as inspired by "Mae."
• •Be Transparent and Informative: Clearly communicate key attributes like "Halal Certified," "Cruelty-Free," "100% Pure Essential Oils," and provide information about the benefits of specific ingredients.
• •Show, Don't Just Tell, Effectiveness: Incorporate customer testimonials and user experiences that speak to the positive results of the products, reinforcing the brand's commitment to formulas that show "visible results." Use phrases like "Our customers love us!"

Social Perception

A provider of high-quality, natural products; Effective for specific concerns; Trustworthy and gentle; A brand with pleasant-smelling products; Focused on the Malaysian market but with potential for broader appeal.

Copy Examples

• •Soothe your senses and your skin. ✨ Our Lavender & Chamomile Body Wash, crafted with 100% pure essential oils, gently cleanses and calms, bringing nature's purest touch to your daily ritual. Because your well-being deserves the best. #PureMae #NaturalWellness #Aromatherapy
• •Tired of harsh chemicals? Discover the pure difference with PureMAE. Our Peppermint & Rosemary Shampoo invigorates your scalp and promotes healthy hair growth, naturally. 🌿 Made with love and 100% pure essential oils because we care about your hair's journey. Halal Certified & Cruelty-Free. Shop now!
• •Wrap your skin in a comforting embrace of pure hydration. Our Ylang Ylang & Grapefruit Lotion, infused with 100% pure essential oils, deeply nourishes and uplifts your spirit. Experience the joy of soft, revitalized skin, naturally. Perfect for daily pampering and moments of self-care.
• •At PureMAE, purity isn't just a promise, it's our foundation. We meticulously source the finest natural ingredients and 100% pure essential oils to create products you can trust for your family's skin and hair. Experience the nurturing power of nature with every drop.
• •Title: Say Goodbye to Itchy Scalp! PureMAE's Natural Solution ✨ Description: Struggling with a dry, itchy scalp? Our [Specific Product Name] is here to help! Made with [Key Pure Essential Oils], it gently soothes and nourishes for lasting comfort. See why our customers are finding relief the PureMAE way! #PureScalpCare #EssentialOilsForRelief