Tono de Marca

Empathetic, supportive, authentic, warm, encouraging, understanding, personal, and peer-to-peer.

Valores de Marca

• •Community
• •Empowerment
• •Holistic Wellness & Self-Care
• •Authenticity
• •Hope and Resilience

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding. Use "we" and "you" to foster a direct, personal connection and acknowledge the challenges your audience faces before offering solutions.
• •Tell Authentic Stories: Continue to share personal stories from the founders and other families in the community. Authenticity is your greatest asset and builds a level of trust that generic copy cannot.
• •Use Inclusive and Supportive Language: Employ phrases like "join our family," "we're in this together," and "a community of support" to reinforce the core value of community. Ensure the language is always encouraging and never judgmental.
• •Focus on Empowerment, Not Problems: While acknowledging difficulties, frame the narrative around positive actions and solutions. Instead of dwelling on "problems," speak about "journeys," "tools," and "empowerment."
• •Maintain a Consistent Voice Across Platforms: The warm, supportive tone of the podcast should match the website copy, social media posts, and email newsletters. Every piece of content should feel like it comes from the same compassionate, understanding source.

Percepción Social

A mission-driven, supportive, trustworthy, and authentic resource dedicated to alleviating stress and burnout for parents of special needs children, with identity deeply intertwined with founders' personal story.

Ejemplos de Copy

• •Parenting a child with special needs is a journey of immense love, but it can also be isolating. At Pure Living Family, we build a community where you are understood and supported. Your gift of $25 today helps us connect parents through support groups and wellness retreats, reminding them they are not alone. Give the gift of community. #SpecialNeedsParents #YouAreNotAlone #CaregiverSupport
• •Subject: Feeling overwhelmed? You're not alone. In this week’s episode of The Pure Living Family Podcast, we sit down with Dr. Eva Martinez to discuss simple, powerful strategies for managing caregiver stress. Tune in to discover how to find moments of peace and resilience, even on the hardest days. Listen now—you deserve this.
• •It's time to refill your cup. Join our annual mothers' retreat in Sundance, Utah. This is more than a vacation; it's a dedicated space for you to rest, connect with other moms who get it, and rediscover your strength. Because taking care of you is the first step in caring for your family. Limited spots available. Learn more and reserve your place.
• •We believe family is the community that lifts you up. What’s one piece of advice you wish you’d received when you started your journey as a special needs parent? Share in the comments below and let's grow together. #ParentalSupport #CommunityWisdom #SpecialNeedsJourney
• •Tired of one-size-fits-all answers? Our certified functional medicine coaches are here to listen. We help you explore personalized wellness paths that support both you and your child. Swipe up to schedule a free discovery call and learn how we can help your family thrive.