Brand Tone

Passionate, Caring, Educational, Empowering, Transparent, Honest, Approachable, Supportive, Results-Oriented

Brand Values

• •Animal Welfare & Health
• •Quality & Purity
• •Transparency
• •Customer Empowerment & Education
• •Simplicity & Convenience
• •Community

Best Practices

• •Always Prioritize Pet Well-being: Frame all communication around the positive impact on the pet's health, happiness, and longevity. Use empathetic language that resonates with loving pet owners.
• •Educate, Don't Just Sell: Share knowledge freely. Explain the 'why' behind raw feeding and your specific formulations. Use blog posts, social media, and product descriptions to empower customers with information.
• •Maintain Radical Transparency: Be consistently open about ingredient sourcing, quality standards, and what goes into (and stays out of) your products. Avoid jargon where possible, or explain it clearly.
• •Use a Supportive and Approachable Voice: Write as if you are a knowledgeable friend or fellow pet parent offering trusted advice. Ensure customer service interactions also reflect this supportive tone.
• •Show, Don't Just Tell, the Results: Incorporate genuine customer testimonials and stories (with permission) that showcase the real-life benefits pets have experienced. Use vibrant, healthy imagery of pets.

Social Perception

Positive Customer Experiences, Trusted for Quality, Appreciation for Customer Service, Niche but Growing Appeal

Copy Examples

• •Headline: Unlock Your Pet's True Vitality. Real, Raw Nutrition Delivered. Body: Tired of mystery ingredients and fillers? At PURE LIFE RAW, we believe your furry family deserves the best. Our locally sourced, pasture-raised raw meals are crafted for optimal health, just as nature intended. See the difference pure nutrition makes. Explore our blends today! Call to Action: Shop Raw Meals Now
• •Headline: From Our Family to Yours: The Secret to a Happier, Healthier Pet. Body: As pet parents ourselves, we started PURE LIFE RAW to provide the transparent, high-quality raw food we couldn't find. No confusing labels, no compromises—just pure, wholesome ingredients that empower your pet to thrive. Join our community of thriving pets! Call to Action: Learn Our Story
• •Headline: Allergies? Digestive Issues? The Raw Answer Might Be Simpler Than You Think. Body: Many common pet health concerns can be linked to processed diets. Our Signature Blends, made with human-grade meats and no grains or fillers, have helped countless pets reclaim their comfort and joy. Discover the power of raw feeding – we're here to guide you every step of the way. Call to Action: Get a Custom Meal Plan
• •Headline: Know Exactly What's in Their Bowl. That's the PURE LIFE RAW Promise. Body: We're committed to 100% transparency. Our raw pet food features grass-fed meats, essential organs, and absolutely no fillers, vegetables, or artificial supplements. Just pure, species-appropriate nutrition for a vibrant life. What are you waiting for? Call to Action: View Our Ingredients
• •Headline: Feeding Raw Should Be Easy (and Joyful!). We Make It Happen. Body: Forget the hassle and confusion of raw feeding. PURE LIFE RAW offers pre-portioned, customized meal plans delivered to your door. It’s the simple, satisfying way to watch your pet truly flourish. Experience the joy of instinctual feeding! Call to Action: Simplify Mealtime