Brand Tone

Authentic, Calm, Passionate, Artisanal, Quality-Focused

Brand Values

• •Natural & Pure Ingredients
• •Handmade & Small-Batch Production
• •Sustainability & Eco-Consciousness
• •Ethical Practices
• •Local & Community-Oriented
• •Customer Focus

Best Practices

• •Consistently use language that evokes the natural beauty, purity, and tranquility of the Lake District.
• •Remind the audience of the care and personal touch that goes into each product.
• •Share information about ingredient sourcing, the benefits of specific natural components, and your sustainable practices.
• •Address customer needs and skin concerns with a gentle, understanding, and supportive voice. Avoid overly clinical or aggressive sales language.
• •Ensure that the imagery used alongside copy always reflects the brand's natural, calm, and high-quality aesthetic.

Social Perception

Pure Lakes is perceived as a high-quality, ethical, and trustworthy brand that delivers effective natural skincare. Customers appreciate the brand's strong connection to the Lake District, its commitment to natural ingredients, and its sustainable practices. The handmade, small-batch aspect contributes to a perception of artisanal quality and care. They are seen as a reputable local business that contributes positively to its community. The brand is associated with a sense of natural luxury and well-being, often chosen by high-end hospitality businesses. Awards and positive media coverage reinforce their reputation for quality and ethical standards.

Copy Examples

• •Headline: Inspired by Nature, Crafted by Hand. Body: Discover the gentle efficacy of Pure Lakes. Our [Product Name], lovingly handmade in the heart of the Lake District, blends [Key Ingredient 1] and [Key Ingredient 2] to soothe and nourish your skin, naturally. Experience the purity.
• •Headline: Kinder to Your Skin, Kinder to Our Planet. Body: Embrace skincare that cares. With Pure Lakes, you choose sustainably sourced ingredients and eco-friendly refill options. Our award-winning [Product Name] offers radiant results, guilt-free.
• •Headline: From the Fells to Your Face: The Essence of the Lake District. Body: Let the serene beauty of the Lakes transform your skincare ritual. Our [Product Name], infused with [Key Essential Oil], captures the tranquility of our home, delivering pure, plant-based goodness with every drop.
• •Headline: Sensitive Skin? Find Your Sanctuary with Pure Lakes. Body: We understand delicate skin. That’s why our [Product Name] is formulated with the purest botanicals, free from harsh synthetics. Gently restore balance and comfort, and let your skin breathe.
• •Headline: More Than Skincare. It's a Commitment to Purity and Place. Body: At Pure Lakes, we pour our passion for the natural world into every bottle. Handcrafted with integrity in Far Sawrey, we invite you to feel the difference that truly ethical, small-batch skincare makes.