Brand Tone

sophisticated, conscious, and personal

Brand Values

• •Timelessness over Trends
• •Sustainability and Responsibility
• •Quality and Beauty
• •Body Positivity and Empowerment
• •Personal Connection and Integrity

Best Practices

• •Use "Conscious" Language: Always integrate words like "conscious," "timeless," "functional," "lasting," and "mindful" into your copy. This reinforces the brand's core values of sustainability and thoughtful purchasing.
• •Tell a Story, Don't Just Sell a Product: Frame products within the brand's narrative. Instead of just listing features, explain how a piece contributes to a timeless wardrobe or how it can make the wearer feel. Focus on empowerment and personal expression.
• •Maintain a Personal and Warm Tone: Write as if you are a trusted friend and style expert. Use "we" to refer to the brand and directly address the customer with "you." This builds on the boutique-style, personal service value.
• •Embrace the "Why": Clearly communicate the brand's mission in your copy, especially the commitment to body positivity and moving away from trend-driven consumption. This will attract a loyal community that shares these values.
• •Be Consistent Across All Channels: Ensure the sophisticated, conscious, and personal tone is uniform, from the website's 'About Us' page to every Instagram reply and email newsletter. This consistency builds brand recognition and trust.

Social Perception

Positive perception as a brand offering high-quality, unique, stylish, and sustainable clothing with excellent personal service, aiming to differentiate from negatively perceived similarly named online entities.

Copy Examples

• •Style isn't about a season; it's about a feeling. The kind of feeling you get when you slip on a coat that's not just made for the weather, but made for you. Designed to be worn, loved, and cherished for at least 30 moments, and countless more to come. #PureStyle #WearIt30Times #TimelessFashion
• •Find Your Pure Style. We believe in clothing that tells your story. Timeless pieces, consciously crafted, and chosen with care. Discover a wardrobe that empowers you.
• •Tired of fast fashion? At Pure Kleding, we curate collections that last. We champion quality, embrace body positivity, and help you build a style that’s truly your own. Shop with intention. Dress with joy.
• •Simple, functional, and beautiful. This isn't just a blouse; it's the foundation of a conscious wardrobe. Made from 100% breathable linen, its timeless design ensures it will be your go-to piece for years. It's more than just clothing; it's a commitment to effortless style and mindful consumption.
• •3 Ways to Style a Timeless Piece | Your Pure Edit