Brand Tone

Professional, Informative, Trustworthy, Serious, and Health-Conscious

Brand Values

• •Health and Safety
• •Quality Assurance
• •Reliability
• •Accessibility/Fair Pricing
• •Customer Satisfaction

Best Practices

• •Prioritize Clarity and Accuracy
• •Maintain a Professional and Respectful Voice
• •Emphasize Trust and Reliability
• •Be Informative and Solution-Oriented
• •Develop a Tone of Voice Guide

Social Perception

Niche and Functional, Reliant on Direct Experience, Low Mainstream Visibility, Transactional Relationship

Copy Examples

• •Certified FFP2 Protection: Breathe Easier, Stay Safer. Reliable defense against airborne particles. Order yours today for peace of mind.
• •At Pure Hygiene, your health is our priority. We are committed to sourcing high-quality, certified hygiene essentials at fair prices, ensuring you have reliable protection when you need it most. Trust in our expertise and dedication to your well-being.
• •Fast, Accurate, and Easy-to-Use COVID-19 Antigen Self-Test. Get clear results from the comfort of your home. CE certified for your assurance. Take control of your health monitoring.
• •Your Pure Hygiene Order [Order Number] is Confirmed – Health & Safety Delivered.
• •Equip Yourself with Essential Protection. Shop our range of certified hygiene products now and prioritize your health.