Brand Tone

Trustworthy & Authoritative, Caring & Empathetic, Clean & Natural, Positive & Uplifting, Approachable & Clear

Brand Values

• •Purity
• •Efficacy
• •Transparency
• •Holistic Well-being
• •Customer-Centricity
• •Integrity

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone, key messaging points, "words we use" and "words we avoid," and examples. Share this with everyone who creates content.
• •Prioritize Clarity and Simplicity: Health information can be complex. Use clear, concise language that is easy for the average consumer to understand. Avoid excessive jargon.
• •Emphasize Benefits with Honesty: Focus on how the products help the customer achieve their health goals, but always be truthful and avoid making unsubstantiated claims. Transparency builds trust.
• •Be Consistent Across All Channels: Whether it's a website product description, a social media update, or an email newsletter, the tone should feel familiar and unified.
• •Listen and Adapt (Slightly): While maintaining core tone, pay attention to customer language and feedback. Subtle adaptations can make the brand more relatable, but avoid drastic shifts that could dilute the established voice. Regularly review content to ensure it aligns with the brand values and tone.

Social Perception

Reliable Source, Ethical Brand, Premium Quality, Supportive Partner, Knowledgeable

Copy Examples

• •Elevate your daily defense with our Pure Vitamin C. Sourced from nature's finest, each capsule delivers potent antioxidant support to help you feel your vibrant best, naturally. Because your health deserves purity.
• •Rediscover your spark. Our Pure Energy blend is crafted with clean, natural energizers to support sustained vitality without the jitters. Power your day, the pure way.
• •At Pure Health Supplements, we believe that true wellness starts with purity. That's why we meticulously source the cleanest ingredients and craft our formulas with your vibrant health in mind. Your journey to well-being is our passion.
• •Nature’s intelligence, bottled for your health. ✨ We're committed to bringing you supplements that are as pure as they are effective. What does 'pure health' mean to you? Share below! #PureHealth #NaturalWellness #CleanSupplements
• •Nourish Your Body with Pure Goodness | Inside: Tips for a Healthier You