Brand Tone

Empowering & Confident, Conscious & Caring, Authentic & Approachable, Quality-Focused & Passionate

Brand Values

• •Perfect Fit & Comfort
• •Sustainability & Durability
• •Individuality & Personal Style
• •Transparency & Customer-Centricity
• •Made in Europe

Best Practices

• •Emphasize Empowerment and Individuality: Use language that uplifts and encourages customers to feel confident and express their personal style. Focus on how the clothes help them tell their story.
• •Highlight Quality and Durability: Consistently mention the high-quality materials, "perfect fit," and timeless design intended for long-lasting wear. This reinforces the value beyond trends.
• •Be Transparent About Sustainability & Ethics: Regularly incorporate messages about European production, certified fabrics, and efforts to minimize environmental impact. This builds trust with conscious consumers.
• •Maintain an Approachable & Authentic Voice: Write as if speaking to a friend – warm, genuine, and helpful. Share insights into the design process and the team behind the brand.
• •Incorporate Customer Voice: Actively use testimonials and user-generated content (with permission) to showcase real women enjoying the products. This reinforces authenticity and social proof.

Social Perception

Positive, Engaged Community, Trustworthy, Appreciation for Inclusivity

Copy Examples

• •Meet your new forever dress. Designed in Borås with love, crafted in Europe with care, and made to celebrate *you*. Discover the [Dress Name] – where sustainable style meets your unique story. #PureFemale #SustainableFashion
• •We believe a dress should feel like it was made just for you. That's why we obsess over the perfect fit, choose fabrics that last, and design timeless pieces you'll love for years. Pure Female: Dresses designed to empower. #PerfectFit #MadeInEurope
• •Wear your values. Our dresses aren't just beautiful; they're a choice for conscious style. Made with certified fabrics in ethical European factories, because looking good should also feel good. #ConsciousStyle #PureFemaleValues
• •How does your Pure Female dress make you feel? Share your style and story with #iampurefemale for a chance to be featured! We love seeing how you make our designs your own. #PureFemaleCommunity #TellYourStory
• •Tired of dresses that don't quite fit? At Pure Female, we craft dresses that celebrate every body. With sizes XS-4XL and unique guides for each style, find your perfect match and feel effortlessly confident. #DressConfidence #PureFit