Brand Tone

friendly, accessible, and encouraging

Brand Values

• •Accessibility and Affordability
• •Simplicity and Effectiveness
• •Cruelty-Free and Ethical Practices
• •Self-Care and Self-Love
• •Natural Ingredients

Best Practices

• •Stay Positive and Encouraging: Always frame skincare as an enjoyable act of self-care, not a chore. Use uplifting and positive language that empowers the customer.
• •Keep it Simple and Accessible: Avoid overly technical jargon. Explain product benefits in a clear and straightforward manner that everyone can understand.
• •Engage with Your Community: Use a conversational tone. Ask questions in your captions, respond to comments and messages promptly and with a friendly demeanor, and share user-generated content to foster a sense of community.
• •Visually Align with Your Tone: Use bright, clean, and positive imagery and videos. Feature diverse individuals enjoying their skincare routines to reinforce inclusivity and accessibility.
• •Emphasize Your Values: Consistently mention your core values, such as being cruelty-free, vegan-friendly, and using natural ingredients, in your marketing materials to build trust and connect with like-minded consumers.

Social Perception

The general perception of Purederm is positive. Customers frequently praise the quality and effectiveness of the products, especially considering the affordable price. The brand is often described as a reliable source for Korean skincare. Reviews often mention the products being gentle and suitable for sensitive skin. The cruelty-free and vegan aspects are well-received and contribute to a positive brand image. The customer service also appears to be responsive and helpful, offering advice and solutions for order issues. The brand has successfully built a community, referring to its customers as Purederm Lovers and encouraging user interaction.

Copy Examples

• •Treat yourself to a moment of pure bliss. ✨ Our new [Product Name] mask is packed with [Key Ingredient] to leave your skin feeling refreshed and radiant. Because you deserve a little 'me time'. #Purederm #SelfCareSunday #SkinCare
• •Get that glow-up! ✨ Follow along for our simple 3-step routine for dewy, happy skin. All you need is a little Purederm magic. #GRWM #SkincareRoutine #KBeauty #PuredermGlow
• •Kind to your skin, kind to the planet. 🌿 Discover our 100% vegan collection and embrace a skincare routine that feels as good as it looks. #PuredermVegan #CrueltyFreeBeauty #ConsciousSkincare
• •Ready for a mid-week pick-me-up? Your at-home spa day awaits! Enjoy 20% off all our masks and patches for the next 48 hours. Your skin will thank you. 😉 #Purederm #SpaAtHome #SkincareSale
• •New to Korean skincare? We make it easy and affordable. Discover why thousands of #PuredermLovers have made us their go-to for healthy, glowing skin. Shop our bestsellers now! #KBeauty #AffordableSkincare #Purederm