Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Inspiring & Creative, Helpful & Informative, Proudly Australian & Eco-Conscious

Brand Values

• •Quality & Professional Finishes
• •Eco-Friendliness & Safety
• •Creativity & Self-Expression
• •Ease of Use
• •Community & Support
• •Australian Made & Owned
• •Sustainability

Best Practices

• •Embrace "Paint With Pure Joy": Infuse enthusiasm, positivity, and the joy of creation into all communications. Use vibrant, encouraging language.
• •Highlight Eco-Credentials & Aussie Roots: Consistently mention that products are eco-friendly, low/zero VOC, and proudly Australian made. This reinforces key brand values.
• •Speak to the Artist Within (All Levels): Address the audience as fellow creatives, whether they are beginners or pros. Offer tips and encouragement to empower them.
• •Be Approachable and Community-Focused: Use a friendly, conversational style. Ask questions, encourage sharing of projects, and actively engage with comments and messages to build community.
• •Focus on Transformation & Quality: Showcase the transformative power of the paint with before-and-afters, and emphasize the premium ingredients and flawless finish achievable.

Social Perception

High-Quality & Reliable, Eco-Conscious Choice, User-Friendly, Supportive & Community-Oriented, Inspiring Creativity, Good Value

Copy Examples

• •Instagram Post (Image: Stunningly transformed dresser): "From forgotten to fabulous! ✨ Watch this old dresser come alive with a touch of Pureco's 'Coastal Calm' Silk Finish. Our eco-friendly, Australian-made paints make it easy to unleash your inner artist and create pieces you’ll cherish. Swipe to see the before and get inspired! #PaintWithPureJoy #PurecoPaints #FurnitureFlip #DIYHomeDecor #AustralianMade #EcoFriendlyPaint"
• •Facebook Ad (Targeting DIY enthusiasts): "Ready for a weekend project that wows? Pureco Paints offers everything you need for a flawless, eco-safe furniture makeover. Our Chalk Finish is perfect for that rustic, textured look, while our Silk Finish gives a stunning, smooth, professional sheen. Low VOC, Aussie made, and pure joy to use! Shop now and transform your space: [Link to website] #Pureco #UpcycledFurniture #HomeImprovement #CreativeJourney #SustainableLiving"
• •Product Description Snippet (for a new colour launch): "Introducing 'Desert Bloom' – the newest addition to our Artisan Chalk Paint range! This warm, earthy terracotta inspires creativity and brings a touch of Australian landscape to your projects. Like all Pureco paints, 'Desert Bloom' is crafted with premium, eco-friendly ingredients for a rich, velvety finish that's easy to blend and distress. What will you create? #PurecoPaints #NewColour #ChalkPaintLove #FurnitureArtist #EcoFriendlyLiving"
• •TikTok Video Script (Fast-paced before & after): (Video: Quick cuts of sanding, painting, and final reveal of a vibrant chair) "Dull to dazzling in a day! ✨ Obsessed with how this chair turned out using Pureco's 'Sunshine Yellow' Silk Finish. So easy, zero nasty smells, and 100% Aussie made! What should I paint next? 👇 #PurecoPaints #DIYProject #FurnitureMakeover #Satisfying #PaintTok #EcoFriendly"
• •Website "About Us" Excerpt: "At Pureco, we believe painting is therapy for the soul. As a family-run, Australian business, we pour our passion into creating eco-friendly, high-quality paints that make it effortless for you to achieve beautiful, professional results. From our low-VOC formulas to our commitment to Australian ingredients, we're dedicated to helping you paint with pure joy, safely and sustainably."