Brand Tone

Nurturing, reassuring, eco-conscious, gentle, positive, informative, supportive, and transparent.

Brand Values

• •Sustainability
• •Safety & Purity
• •Family & Community
• •Transparency
• •Quality

Best Practices

• •Always Prioritize "Gentle" Language: Use words like "soft," "gentle," "nurturing," and "pure" consistently across all communications. Avoid aggressive sales tactics or language that could induce anxiety in parents.
• •Lead with Values: In all copywriting, connect the product features back to the core brand values of sustainability, safety, and family. For example, instead of just saying "absorbent," say "ultra-absorbent for peaceful nights and happy mornings."
• •Maintain a Reassuring and Supportive Voice: Acknowledge the challenges and joys of parenthood. Position the brand as a helpful partner on the parenting journey. Use phrases like "we're here for you" and "we believe in."
• •Emphasize Transparency: Be open about what goes into your products (and what doesn't). Use clear, easy-to-understand language to describe ingredients and materials. This builds trust and reinforces the brand's commitment to purity.
• •Foster a Sense of Community: Encourage user-generated content by creating brand-specific hashtags. Respond to comments and questions on social media in a warm, friendly, and helpful manner. This will strengthen the bond with your audience and turn customers into loyal advocates.

Social Perception

The social perception of Pureborn US is overwhelmingly positive. Customers perceive it as a premium, trustworthy brand that delivers on its promises of quality and sustainability. It's seen as a desirable alternative, particularly among parents who prioritize organic and eco-friendly options. Its charitable component further enhances its positive public image. Despite a higher price point, the quality and peace of mind are considered worth the investment.

Copy Examples

• •Your baby deserves the purest start. Our bamboo diapers are cloud-soft, ultra-absorbent, and free from harsh chemicals. Because a happy baby and a healthy planet go hand-in-hand. 🌿 #Pureborn #PureGoodness
• •Feel the difference. ✨ Our organic bamboo diapers are designed for the most delicate skin. Soft, breathable, and oh-so-gentle. #PurebornBaby #GentleOnSkin #OrganicGoodness
• •Welcome to the family! Introducing our new biodegradable bamboo wipes. Made with 99% water and a touch of organic chamomile, they're the perfect companion for our beloved diapers. Gentle cleansing for your little one, and for our planet. #PurebornFamily #NewArrival #SustainableLiving
• •Never run out of pure comfort. Subscribe and save on your favorite bamboo diapers and wipes. Delivered to your door, right when you need it. Because we're here to make parenting just a little bit easier. #PurebornSubscription #ParentingMadeSimple
• •Soft for baby. 🌱 Kind to Earth. ❤️ Our bamboo diapers are a win-win. #PurebornUS #EcoFriendly #HappyBaby